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In this episode of She Is Unstoppable, host Deanna Hinsz explores the powerful journey of Destini Copp, who left her stable corporate career to forge a path in entrepreneurship. Destini shares how she took the ultimate leap towards freedom and fulfillment, providing insights and actionable advice for those looking to do the same.
Key Insights from the Episode
[00:00:13.880] Welcome Message
Deanna Hinsz introduces the podcast, emphasizing its focus on featuring extraordinary women leaders and entrepreneurs who share their journeys, real stories, and actionable tips to help listeners build leadership skills and achieve their goals.
“Are you ready to make real changes? Ready to face challenges head-on and turn them into stepping stones? Then you belong with us.”
[00:01:33.200] Introducing Destini Copp
Deanna sets the stage for Destini Copp’s inspiring story of leaving her corporate job to start her own business, highlighting the potential for this episode to change listeners’ professional lives.
[00:02:14.350] Destini’s Background
Destini Copp shares her background in corporate marketing and higher education, detailing her journey to entrepreneurship driven by a long-held desire to work for herself.
“I always wanted to work for myself, and it just came a time that I was like, you know what, it’s now or never.”
[00:04:55.320] The Turning Point
Destini recounts a pivotal moment on vacation that solidified her decision to leave service-based work and focus on creating a business around freedom and flexibility.
“I had to stay back and work on this client’s Facebook ads… I came back from that vacation, and I said, nope, that’s not what I want to do.”
[00:07:25.300] Steps to a Flexible Business
Destini explains how she transitioned to a flexible business model, emphasizing the importance of figuring out what offers work for you and your clients, such as Voxer coaching.
“You just got to figure out, you got to dip your toes in it and kind of test things out and figure out what works for you and what works for your clients.”
[00:10:31.020] Growing an Audience
Destini discusses the importance of growing an email list and leveraging guest podcasting, virtual summits, and bundle collaborations to build an audience.
“Definitely place a major emphasis on growing your email list. That’s one of the biggest tips I think I can give anybody.”
[00:14:01.260] The Hobby School Success
Destini shares how her unexpected success with Hobby School came about, highlighting the power of summits in growing her email list and brand.
“We do online learning, virtual summits, and that’s primarily the way that we have grown.”
[00:16:07.350] Other Ways to Grow Your Email List
For those not hosting their own summits, Destini suggests participating in speaking opportunities and bundle collaborations as effective alternatives.
“Go speak at a summit. I can almost guarantee you in almost every niche out there, there is going to be some speaking opportunity for you.”
[00:17:32.750] Pricing Digital Products
Destini explains how to price digital products based on their value and how they are sold, emphasizing no-brainer offers for tripwire funnels.
“A lot of it depends on how you’re selling it and the value you’re bringing with that particular offer.”
[00:19:18.630] Non-Sleazy Sales Automation
Destini talks about the importance of not being pushy in sales, offering practical tips for maintaining integrity while automating sales processes.
“There are ways that you can do that where you’re selling but not pushing them.”
[00:23:15.640] Advice for Aspiring Entrepreneurs
Destini offers advice for those wanting to start their own online business, emphasizing the importance of knowing your niche, building an email list, and creating offers you enjoy.
“Get very clear about who you’re helping and start building your email list of your ideal customer.”
[00:26:04.650] Amy Porterfield on the Podcast
Deanna expresses her admiration for having Amy Porterfield as a guest on Destini’s podcast, highlighting Amy’s hard work and strategic approach to launching.
“I’ve never seen anybody work as hard as she did and have such a comprehensive launch strategy.”
Final Thoughts
Destini Copp’s journey from corporate marketing to successful entrepreneurship provides invaluable insights and inspiration. Whether you’re looking to start your own business or transform your existing one, her story is filled with practical advice and motivational takeaways.
For more insights and to connect with Destini Copp, visit her personal brand website and check out her Hobby School without the “h”. Listen to her podcast, The Creators MBA, for more valuable content.
Stay connected with us on Instagram at @deannahinsz and @wearesheiscollective. Remember to subscribe, leave a review, and join us next week for more empowering stories and strategies. Keep striving, and stay unstoppable!
Dr. Destini Copp is a business growth coach for digital product entrepreneurs. She’s passionate about helping business owners generate consistent revenue from their digital product business without the need to be glued to their desk, constantly live launching, or worrying about social media algorithms.
She is a college marketing professor turned online entrepreneur and a wanna-be, Serena Williams-like, tennis player. She is the host of the Creator’s MBA Podcast and author of the best-selling book, Launch Your Online Course Business in 90 Days or Less.
