Mastering Video Marketing with Kristen Graham
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In this episode of She Is Unstoppable, host Deanna Hinsz welcomes Kristen Graham, a strategic video marketing expert, who shares her journey and insights on leveraging video to dominate your niche. Kristen reveals her innovative approach to video marketing and how it can help entrepreneurs double their income and increase their visibility.
Key Insights from the Episode
[00:00:13.880] Introduction
Deanna Hinsz introduces She Is Unstoppable as a podcast for women ready to thrive. The show features women leaders and entrepreneurs sharing their stories and actionable tips to help listeners enhance their leadership skills, build businesses, and achieve their goals.
“If you’re looking to take your professional and personal life to the next level, this is the place for you.”
[00:01:18.100] Guest Introduction
Deanna introduces Kristen Graham, highlighting her expertise in strategic video marketing. Kristen shares her journey from real estate to becoming a video marketing guru, helping entrepreneurs transform their brand and lead generation.
“Kristen Graham, a former real estate model turned strategic video marketing guru, has helped countless entrepreneurs transform their brand, visibility and lead generation.”
[00:02:47.560] Kristen’s Background
Kristen shares her background in real estate and how she transitioned into video marketing. She explains how she started mentoring and coaching business owners, which led to her focus on video marketing and partnering with virtual assistants.
“I started mentoring and I mentored for well over a decade before I started charging and calling it coaching.”
[00:05:31.470] Early Adoption of Video Marketing
Kristen discusses her early adoption of video marketing in 2007 and how it transformed her business. She shares the impact of video content on her mortgage company and the realization of its power in marketing.
“That was when I just realized the power of video marketing.”
[00:10:58.010] Value-Based Content Creation
Kristen emphasizes the importance of creating value-based content. She advises business owners to use common customer questions and frustrations as the basis for their video content, ensuring it addresses real needs.
“Anything a client has ever asked you is a good piece of video content.”
[00:11:30.490] The Process of Partnering with a VA
Kristen explains the process of working with her company, where they pair clients with virtual assistants (VAs). She details the training and vetting process for VAs and how they help clients with video production, social media, and email marketing.
“We interview and vet the virtual assistants to make sure they’re a good fit.”
[00:13:55.430] Benefits of Delegating Tasks
Kristen highlights the benefits of delegating tasks to VAs, allowing business owners to focus on high-value activities. She explains how VAs handle video editing, social media content, and email marketing, freeing up time for business growth.
“How can you delegate everything that’s getting in the way of you making money?”
[00:17:09.920] The Role of a VA in Video Production
Kristen outlines how a VA can assist with video production, from editing and optimizing for YouTube to repurposing content for social media and email marketing. She emphasizes the importance of a structured approach to ensure quality and consistency.
“They can take this video and make sure it’s as visually interesting as possible to keep people on the video as long as possible.”
[00:20:36.440] Consistency in Video Marketing
Kristen stresses the importance of consistency in video marketing. She advises starting with a buffer of four to six fully produced videos to stay ahead and maintain a regular posting schedule, ideally once a week.
“One of the things that we encourage our clients to do is have four to six videos fully produced before you go live with that first one.”
[00:24:02.020] Ensuring Brand Consistency
Kristen discusses how to maintain brand consistency with VAs. She emphasizes the importance of clear communication and providing brand guidelines, such as colors, fonts, and logos, to ensure the VA produces content that aligns with the business’s vision.
“We coach the virtual assistant on making changes within their video editing in the beginning.”
[00:29:01.180] The Importance of SEO for YouTube
Kristen highlights the significance of SEO for YouTube and how it can drive traffic and visibility for local businesses. She shares examples of how real estate agents and law firms can leverage YouTube SEO to attract clients.
“If someone’s going to go to that little bar in Google and type in a search, what are they asking? Because that’s our goal, is to figure out what questions people are asking and then you answer those questions in your content.”
[00:31:07.640] Handling Life’s Unexpected Events
Kristen and Deanna discuss the importance of being prepared for life’s unexpected events. Deanna shares her experience of handling a family emergency and the value of having pre-produced content ready to maintain consistency.
“You don’t know what’s going to happen. It could be work, it could be life. It doesn’t, you don’t know. And to have that buffer there where you’re just ahead of the game and ready to upload them, it’s a huge weight.”
How to Connect with Kristen Graham
Kristen shares where listeners can find her online for more information about working with VAs and optimizing their video marketing:
- Website: Six Figure Business Coaching
- YouTube Channel: Six Figure Business Coaching
Free Guide: Double Your Income with a Marketing Virtual Assistant
Kristen offers a free guide on her website that provides insights into how a marketing VA can support business growth. This guide is available at Six Figure Business Coaching.
Final Thoughts
Kristen Graham’s insights provide valuable guidance for anyone looking to leverage video marketing and virtual assistants to grow their business. Her practical advice on content creation, delegation, and consistency offers a clear path to success in the digital age.
For more insights and to connect with Kristen Graham, visit the podcast notes or check out her social media links. Stay connected with us on Instagram at @deannahinsz and @wearesheiscollective. Remember to subscribe, leave a review, and join us next week for more empowering stories and strategies. Keep striving, and stay unstoppable!
