Are you pouring time and money into Facebook or Instagram ads… but not seeing results? Or maybe you’ve boosted a post and thought, “Great—now I’m advertising!”

I hate to break it to you—but boosting a post is not the same as running a real Facebook ad campaign. In this episode, I’m joined by Megan from ChimeHouse Media, a Facebook Ads strategist who breaks down exactly what’s working right now in 2025, what to avoid, and how you can finally run ads with confidence—even if you’re not a tech expert.

Whether you’re looking to grow your podcast, email list, or offers, this episode gives you the clarity you’ve been looking for.

Let’s dive in.

Here’s what we cover in this episode:

1. Why boosting posts is costing you money (and not bringing results)

You’ve seen the button. You’ve probably clicked it. Facebook makes it look so easy—“just boost this post and your audience will grow.”

Megan shares why this strategy rarely works, how it limits your ad placement, and what to do instead if you want real ROI on your marketing dollars.

2. The simple account setup that helps prevent ad rejections and shutdowns

Meta is cracking down—and ad accounts are getting flagged more than ever. Megan outlines a simple checklist to set up your Business Manager the right way, verify your domain, and avoid your ads getting disabled before they even run.

3. The truth about audience growth with ads

If you’re exhausted by content creation and still feel invisible, you’re not alone. Megan shares how her clients use ads to strategically build brand awareness and engagement using content they’ve already created.

She also dives into why going viral doesn’t equal sales—and how to use ads to attract the right audience, not just more eyeballs.

4. How to grow your email list consistently (without posting 24/7)

You know how I feel about email lists: they matter. A lot.

Megan explains how to use a lead magnet with a paid ad campaign to grow your email list consistently—and why this method can be far more effective than waiting for people to find your opt-in organically.

5. The role of retargeting (and why it works so well)

Don’t let warm leads slip through the cracks.

Retargeting sounds complex, but Megan breaks it down beautifully: it simply means showing your content again to people who already know who you are. It’s a low-cost, high-impact way to stay top of mind—and it’s one of the most underutilized strategies by small business owners.

6. Using Facebook ads to grow your podcast audience

Yes, it’s possible. And yes, it works.

Megan shares how she helps podcasters increase downloads, grow their visibility, and make their podcast part of a larger business growth strategy—not just a passion project.

My favorite moment?

When Megan said:

“Retargeting sounds fancy, but all it means is showing someone your stuff again. They clicked, they were interested—but life happened. Ads let you stay top of mind.”

Exactly. It’s not about pressure. It’s about positioning.

Ready to finally understand how ads work (without wasting time and money)?

If you’re ready to stop guessing, stop boosting, and start seeing actual results from your ad spend, this episode is for you.

Listen to the full episode here:
Apple Podcasts | Spotify 

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Want to be a guest? Apply here.

Connect with Megan at

ChimeHouseMedia.com

Instagram at @chimehousemedia