#58 5 Critical Mindset Shifts to Own Your Expertise

5 Critical Mindset Shifts to Own Your Expertise

Have you ever felt like you have the skills and knowledge to be an expert in your field but still find yourself holding back? What if I told you that shifting your mindset is the key to fully embracing your expertise and stepping into the authority you’re meant to be?

In today’s episode of She Is Unstoppable, I sit down with Chardèt Ryel, a wellness entrepreneur and visibility mentor who has mastered the art of owning her expertise. Chardèt shares her journey of moving from corporate life to becoming a Forbes-featured entrepreneur. She reveals the mindset shifts that allowed her to transition into a new industry with confidence and clarity.

With years of experience under her belt, Chardèt provides actionable insights on how to rewire your thoughts, overcome self-doubt, and fully claim the authority you deserve. This episode is packed with strategies you can start using right now, especially if you’ve been feeling like you’re not living up to your potential. It’s time to make those critical mindset shifts that will help you stand out and thrive.

And if you’re wondering how to make these changes in a practical, sustainable way, Chardèt’s got you covered. She shares exercises and tools that have worked for her and her clients, ensuring that you leave this episode with a clear action plan.

You’ll learn:

• (4:25) How Chardèt transitioned from a corporate career to wellness entrepreneurship.
• (8:10) The importance of shifting from perfectionism to progress.
• (12:30) How to build unshakable self-confidence by embracing vulnerability.
• (16:05) Why reframing failures as learning opportunities is essential for growth.
• (20:00) The power of turning comparison into inspiration and collaboration.

Listen in and start making these mindset shifts today to step into your role as an expert in your field!

Key Takeaways:

Shift from Perfectionism to Progress:
Perfectionism can be a significant barrier to success. Instead of striving for perfection, focus on making progress. As Chardèt emphasizes, it’s better to be 80% awesome and moving forward than stuck at 100% trying to get everything perfect.

Build Unshakable Self-Confidence:
Confidence doesn’t come from perfection but from embracing your unique qualities and experiences. Chardèt talks about how vulnerability—something many of us shy away from—can actually be a powerful tool in building authentic connections and establishing yourself as a relatable expert.

Reframe Failures as Learning Opportunities:
Failures are not dead-ends but stepping stones to success. Each failure provides invaluable lessons that help you grow and refine your skills. This mindset shift allows you to take risks without fear, knowing that every misstep is a learning opportunity.

Turn Comparison into Inspiration:
It’s easy to fall into the trap of comparing yourself to others, but this only diminishes your unique strengths. Instead, use others’ successes as motivation. What can you learn from them? How can their achievements inspire you to reach your own goals? Shifting from comparison to inspiration will turn envy into a powerful driver of success.

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About Chardèt Ryel

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Transcript

[00:00:13.880] – Deanna Hinsz

Welcome to She Is Unstoppable, the go to podcast for every woman who’s ready to step up, stand out and thrive.

[00:00:22.030] – Deanna Hinsz

I’m your host, Deanna Hinsz.

[00:00:24.050] – Deanna Hinsz

Here on the show, we feature extraordinary women leaders and entrepreneurs. These powerful guests share their journeys of breaking barriers, creating successful ventures, and living lives that inspire. Each episode is packed with real stories and real advice for women who’ve done it. We also provide you with actionable tips and proven strategies to help you build your leadership skills, enhance your business, and achieve your goals. If you’re looking to take your professional and personal life to the next level, this is the place for you. Are you ready to make real changes? Ready to face challenges head on and turn them into stepping stones? Then you belong with us. Join the community for fierce, unstoppable women. It’s time to get motivated, get inspired and get moving. Let’s dive into today’s episode and unlock your unstoppable potential. Imagine knowing deep down that you have the expertise to be an authority in your field, yet feeling paralyzed by self doubt and that nagging inner voice telling you you’re not enough. Well, today’s guest, Chardèt Ryel, knows exactly what that’s like, and she’s here to share how she went from corporate to becoming a Forbes featured wellness entrepreneur and visibility mentor.

[00:01:44.310] – Deanna Hinsz

In today’s episode, Chardèt is going to show us how she rewires her thoughts and how we can rewire ours and break through that noise. And finally claiming the confidence that we need to be seeing seen as the experts we are. Get ready to take notes because this conversation will transform the way you think about your own potential.

[00:02:06.530] – Deanna Hinsz

Chardèt, thank you so much for coming on today. I am so excited to talk to you. I heard you were in Forbes, which I read that article, and I am like, oh my gosh, this chick is totally badass, but I have to know more about her and know more about your whole path. Thank you so much for taking the time and talking to me today. I appreciate it.

[00:02:30.390] – Chardet Ryel

Thank you so much for having me on the show. I love what you do and the message that you’re sharing, so I’m happy to be a part of it and help in any way I can.

[00:02:39.830] – Deanna Hinsz

Well, thank you so much. So, first off, I want my audience to know a little bit about you. Like, what exactly do you do and how did you get here?

[00:02:51.520] – Chardet Ryel

Well, I think like most entrepreneurs, if you’ve been one for more than, let’s say, three years, you look at your path and it’s crazy. We’ll just say that much. Right.

[00:03:04.520] – Deanna Hinsz

I agree. Are you there?

[00:03:06.620] – Chardet Ryel

People wonder, like, how does this, this is not a normal resume, right? And I think that that is normal because we go through lots of ebbs and flows and pivots. And so I started in corporate. I was in business development, sales positioning, and that was just my job is positioning, selling to other businesses. And I like that work. But I really, between you and me, and I think most people listening, I felt I wanted to have my own business. I didn’t want to be working for anyone else. So as nice as they were, as great as it was, it wasn’t for me long term. And so I had, this is a whole nother podcast that I won’t go into, but I had a breakdown and decided that I was just going to take some time to figure out what I wanted to do. And during that time, I really focused on myself, primarily my health, in a way that I hadn’t before. And so when I came back to, okay, I’m ready to get back into the business world, I actually want to also be in the health sector. So I’m going to start a business, but I want to continue to prioritize my health.

[00:04:15.870] – Chardet Ryel

And the way I saw I could do that was getting into the wellness industry. And so I did that for a good ten years. And I really loved it. I enjoyed it. But for me, the part of it that I did then that I still do now, was more about the psychology and the habit change than it was the actual fitness or, like, specific things I was recommending. And so during that time, as I was a wellness entrepreneur and I’m building my visibility and I’m working on all these psychological shifts with people, I started to get into this field of visibility and working with other entrepreneurs. And to me, and I think you probably had this happen to a lot of people listening. It was just casual at first. It was people asking me, hey, how did you do this? How did you start your podcast? How did you start your business? And I started to get more into that and realized this is really the area I wanted to be. And I officially made that change just January this year. So very new on the.

[00:05:22.370] – Deanna Hinsz

Kidding me.

[00:05:24.480] – Chardet Ryel

Really new on the pivot.

[00:05:26.450] – Deanna Hinsz

Wow. Oh, my gosh. I love that. I love that we are right here in the beginning with you. That is so cool because I did see that you have a, you have two podcasts and one has been around for hundreds of episodes. And then I noticed that there was another one that was fairly new, and I’m like, oh, she added another podcast but that makes sense, right? You’re dealing with this shift, which is great, because I think we’ve all, like, you’ve said so many things where I’m like, oh, my goodness. Yes. I can so relate. Our resumes are all over the place, and. And it’s such a cool feeling when we have that aha moment, we’re like, yeah, this is me. Because I think in the beginning, and I’m not gonna say this is what you went through, but it kind of sounds similar to what I went through. You know, in the beginning, you’re like, oh, I like this. And you’ve got this big open field of the things that you like, and then as you start doing it for a long time, ten years, right? Plus, you kind of find out that some of those pieces don’t bring you joy, and some of them really bring you joy.

[00:06:25.800] – Deanna Hinsz

And you’re like, wait, I want to fine tune this a little bit more. And is that what happened to you? Because I’m going through that also.

[00:06:34.320] – Chardet Ryel

Oh, I’m intrigued to hear about how you’re going through it, actually. Yeah, it is. You’ve said it perfectly. I think anyone listening, again, you’ve been in business for, I think it’s usually around three years starts the ideas trickle in about shifting. I did not love a lot of the norms in the fitness industry, and I found that it was starting to contaminate the way I thought about myself. And I didn’t want to show up as the person I thought I needed to be in order to be successful in that industry. A lot of messaging in particular around shaming women bodies. I just, it wasn’t something that I felt aligned with at all. And so it was natural for me to be at, okay, I want to empower people still. I still want to work with women. What is the underlying stuff I’ve done and how can I start to do it? But the funny thing is, is that even with having now it’s eleven years since April in business, I still felt, honestly, I still felt like, who am I to become this business mentor?

[00:07:39.430] – Deanna Hinsz

Yes.

[00:07:40.010] – Chardet Ryel

Who am I to do this?

[00:07:41.490] – Deanna Hinsz

Oh, my God. I feel that. And why do we do that to ourselves as women? Because men don’t do that. I mean, some men may, but the majority, they don’t. Right? And I am constantly beating myself up going, what makes you the expert? You know? And then. Then I’ll host something and I say something that I think is common sense. And people are like, wow, that was great. I’m like, wait, what? Okay, so maybe I do know more than I think I know, right?

[00:08:05.620] – Chardet Ryel

You definitely do. And, I mean, I think that that’s the heart of it is when I was working with people in wellness, but even now in this last year, working with entrepreneurs, I see that there is so much skill and expertise and uniqueness that you have. But you have to get over this inner dialog that’s stopping you and also start to recognize some of the things that seem easiest to you. And I know this was, for me, are so challenging for other people, and that’s often the area to start looking for. What do you want to do, or what do you want to start to do and specialize in?

[00:08:40.960] – Deanna Hinsz

Yeah, I buy into that. Did you read the strengths Finders book? Like, are you familiar with strength finders? You might like it. It’s interesting because it talks about that. It talks about, it’s not really a book, it’s a quiz, but it talks about where are your strengths and then putting your energy into your strengths instead of things that you’re weak in. But anyhow, we were not going to go on a tangent on that because I want to know more about you. And you had mentioned when you were going through all this, right. That what was really important is changing that self talk and the things that you were saying to yourself. And now you’ve realized that, like, hey, this is really important for everybody to be aware of what they’re saying to themselves. So can you tell me, like, well, we can go back when you first got into this, or we can talk about what you’re going through right now, but I would imagine that there’s some sort of an inner dialog happening. And how does that play into what, the decisions that you’ve been making?

[00:09:43.440] – Chardet Ryel

Yeah, I would say most of this transition happens when I was moving from corporate to starting my first business, which was the fitness one, because in corporate, you have a certain image to maintain, and if you have quirks, you don’t necessarily let them out. And again, I’m speaking, you know, years and years ago, so things have changed a little bit. But I had this obsession with perfectionism, where things had to be a certain way because I was in a field where it needed to be that way. I was also very young at the time, selling to much older people, and I felt that I needed to be a certain image of what they wanted. And so what was very hard for me is to move from, especially when you have a personal brand or you’re doing services, you need to be sharing your story, and you need to be sharing these quirks and these different things that you think people might not want, that they might judge you for, that they might reject you for. And so a big shift that you get into is like, it’s this vulnerability stacking, where you start with small, tiny vulnerability things that you are willing to share, and then you start to open up gradually more and more.

[00:10:56.570] – Chardet Ryel

And this is something we intuitively know, but it’s not something we do, especially in business. Right. So I found that I had to start very small. I mean, small, tiny things. I’m talking about wearing color. When I was going to teach my clients, that’s not something I would have done in corporate. I was very pencil skirt, black.

[00:11:17.330] – Deanna Hinsz

I love black. Let’s not. I’m in Navy today. Right. Which is just a hair away from black. But no, I understand what you’re saying.

[00:11:25.800] – Chardet Ryel

You know what I mean? Right. You have to slowly grow out of it. So that’s a really big one. Another thing is we go into this binary mindset a lot of times where if you’re incorporating specifically, it’s either a success or it’s not. It either won you clients or it didn’t. And when you’re an entrepreneur, it’s not so clear like that. It’s more of a spectrum mindset. So your launch didn’t win or fail. It’s usually somewhere along the lines there. And that was another big shift I had to open up, because in the beginning, you want to tie your identity to your business. You feel like every failure is yours. And in order to survive this, mentally, you need to get on that spectrum mindset of like, okay, even if no one bought this thing I launched, there’s something that I did right here. There is something that I learned, and that’s the little piece that I’m going to carry forward. And I say this so easily, but I think it probably took me five years.

[00:12:24.780] – Deanna Hinsz

I can relate to that. I’ve heard people say when we talk about being vulnerable, and there’s a fear in being vulnerable because our business is tied to our self worth. Not that it should be, but we do that as entrepreneurs. So we feel like if we’re vulnerable, sharing a failure or sharing a weakness or an obstacle, then it’s going to make us look like our business is not as great as we want it to appear. So how do you overcome that when somebody’s feeling that way?

[00:12:58.330] – Chardet Ryel

Yeah, this is the short answer, is the only thing you can do to really get out of this is you have to take the action first. And that thing that you have been thinking about sharing but you don’t want to. And I’m sure people listening, like, you’re probably thinking, right? Like, there’s something I know, like, I feel I need to be sharing or saying, and I’m not. Start with that, because the only way you can start to move through this inner dialog is after you’ve done the action, because I could tell you all day long, like, how to reframe your thoughts, etcetera. But until it’s actively you’ve done something, you can’t put it into practice. So you have that small action. Whatever you’re thinking about, you do it. And then from there, it’s about switching from, we call it labeling versus descriptive feedback. So labeling would be like, I shared this and no one liked it, or I shared this and I got a nasty comment, and it means that I should never share again. I’m so bad at this. This is not for me. But descriptive feedback would be okay. I shared this. What is something that happened to me when I did it?

[00:14:04.520] – Chardet Ryel

What is the general audience? How have they responded? Or did I get one comment about something? It’s just being more open to what happens when you actually do something versus narrowing in on it was black or it was white, because we got to live in the gray. As entrepreneurs, we do.

[00:14:24.080] – Deanna Hinsz

I love that you just shared that because there’s so much truth to that. I know. I’ve always been that person for as long as I can remember that. I can hear I 10,000 great things about me, but if I hear one negative thing, that’s what I’m fixating on, and I am like, oh, my gosh, like, I can’t believe that, you know, everybody, and it’s one person, right? Looks at me this way, everybody else, the 10,000 were just being nice. Right? It’s the one person that’s telling me the truth, but I will do that. And I worked really hard to stop doing that. But I think I. I don’t think I’m alone in that. I think a lot of us will focus on the negative thing and internalize it and start almost make it, try to make it our truth when it may not be. Do you see that as well?

[00:15:16.170] – Chardet Ryel

Yeah, I mean, I’d love to say that goes away.

[00:15:19.300] – Deanna Hinsz

Yeah.

[00:15:20.450] – Chardet Ryel

It’s kind of like, it’s just, honestly, there’s so much parallels with visibility, work, and wellness. Wherever, even in wellness, we would really get on the habits and things that people do. But it’s a lifetime practice. It’s not like it just goes away afterwards because the triggers are always there. And as long as the triggers are always there, the reaction is going to be, and you kind of just learn to process it a little bit better. But the tendency to narrow in on this is the one person who rejected me, who criticized me, who didn’t like what I did is so strong. I have a podcast episode where I’m laughing, but, like, crying inside a little bit, too, where I talk about my friends who unsubscribes from my email when I first started.

[00:16:03.530] – Deanna Hinsz

Oh, my gosh. Okay, go ahead. I want to hear this.

[00:16:08.570] – Chardet Ryel

So I had just started, and I was so excited because I had learned all this tech, and this is also, you know, ten years ago now. So it wasn’t so easy to do all this stuff. And I remember I was so excited. I sent out a couple emails every week sharing different wellness tips. And one of my really close friends, she unsubscribed. And I remember seeing that and be like, why did she unsubscribe? And I wish I would have handled it better, but I did take a few weeks where I ghosted her.

[00:16:42.130] – Deanna Hinsz

I get it. Like, I’m not even laughing at you. I’m laughing with you because, yeah, go ahead. So go ahead. I’ll let you finish it. I’ll tell you what.

[00:16:50.830] – Chardet Ryel

I was just gonna say. Yeah, I mean, that’s just what happens, because you feel that it’s so personally tied to you. And what I’ve learned now, and this goes to the troll comments and to the people who don’t like the things you say, it’s just never to do with anything that you’re saying. It specifically really is them. And she maybe didn’t want to hear this stuff. Maybe she didn’t want the reminders, but it had nothing to do with how she felt about me as the friend, maybe how she felt about me as the business owner, but she wasn’t my client. So, no, it doesn’t really matter.

[00:17:24.960] – Deanna Hinsz

Right? When I first started and I had people that would unsubscribe to my email list, and if I didn’t know who they were, I would go to Facebook, I would find them to see who they were, and then I would almost just within my own head be like, what makes them so great? Like, look at what they’re posting, right? I literally was like, I felt like I wanted to hunt them down and be like, you had no right to do that. But I never. I never messaged anybody. But I would be so mad. I’m like, what gives you the right to unsubscribe?

[00:17:54.750] – Chardet Ryel

Right.

[00:17:55.360] – Deanna Hinsz

It sounds so silly now, but in the moment, like, you pour yourself into it and you’re like, why don’t you like it? You know? And you’re right, it has nothing to do with you. It could have. Maybe it just doesn’t interest them anymore. Right. Something changed.

[00:18:10.340] – Chardet Ryel

And it’s like, that’s a good point. This is another thing to think about, too, that you’ll go through later on your business journey, is you can have someone who’s following your stuff, buying from you for years, and then they leave. And that hurts a lot more, I think, personally, because they’ve opted in and now they’re opting out, but their life has changed as well. You know, circumstances have shifted and it’s great that you help them for when you did. And I think you just have to take a that and know that if they need you again, they’ll come back. They’ll always refer something. I do, and I really recommend doing this, is, I have a, so I’m still, you know, going into this pivot. So I still have a fitness membership running in the background. And I’ll have people say, you know, I don’t, I don’t want to be on it anymore. I’m ready to stop after a few months and I will go to them and say, hey, what’s your favorite workout? I’m going to send it to you for free. Download it. I’m always here if you need me. And that has led to so many referrals.

[00:19:10.160] – Chardet Ryel

If I would have just sat there and be like, oh, they want to leave me. They don’t like me anymore, I would have been hurting my business.

[00:19:16.670] – Deanna Hinsz

Right, right. Yeah. That’s really, that’s a really great tip. I appreciate that. I think because you valued them, even though they said, like, this isn’t right. And when you come to fitness, you know, we all have all seen the January, everybody signs up and February, nobody shows up. Right. We’ve all, it’s a joke. So I’m gonna sneeze here, but I’m like trying to hold back my sneeze. So. But what you were doing was saying, hey, I still value you and I get it, and it’s cool. And here’s something, you know, for the time that you were a member and, you know, thank you for being part of this. So why wouldn’t they refer you? That’s really, that’s a, it’s great that you do that. I’m like, wow, light bulbs going off. I shouldn’t stalk them then. No kidding. I’m teasing. So let’s say somebody is listening, right? And they’re like, okay, so I really want to be an authority in whatever their space is, right? I want people to recognize me, and I want to be that. That person that is the go to. When they think of x, they’re thinking of me. How do we do that?

[00:20:29.250] – Deanna Hinsz

Like, how does our self talk influence us to where we believe and recognize, not even believe, but recognize that we are, we can be that authority in that space.

[00:20:39.880] – Chardet Ryel

Yeah, I love this question because this is kind of at the essence of what I’m doing, is building up that self belief to then grow your visibility in your brand. And I recognize that if you’re at the beginning of the journey or you’re pivoting, which I felt personally, it can feel, where do I even begin with this? And the. The lack of self belief is strongest at that point. And so again, it goes back to what we said before with the action is you have to take some action to disprove all the thoughts that you have, because the only thing that’s stronger than your thoughts is if you are physically doing something that shows you otherwise. Proof is here. And so I always say, like, what we’re doing right now, you know, having this conversation on a podcast, I think, is one of the best ways to really grow your expertise and to grow your confidence, because you have this really natural conversation with someone. You talk about what you know, and then you get all this feedback from people who say, I really like that. I found that this was helpful, and all of that encourages you to keep going, and you start growing and growing.

[00:21:44.260] – Chardet Ryel

In terms of the shows and the visibility that you have, it makes a big difference. Are you sneezing?

[00:21:50.810] – Deanna Hinsz

I turned the mic in the background. I know it’s coming. I know it’s coming. So if you’re watching this on YouTube, you can see me turn the mic off and sneeze.

[00:22:02.190] – Chardet Ryel

That is a true skilled podcast host, one that turns the mic off during the sneeze.

[00:22:09.470] – Deanna Hinsz

I’m sorry, I didn’t mean to distract you.

[00:22:11.400] – Chardet Ryel

No, I think I was finishing it up.

[00:22:13.040] – Deanna Hinsz

Anyways.

[00:22:13.530] – Chardet Ryel

The biggest thing is, I think you need to speak as much as you can about what you do, and your confidence will naturally grow in it. And you’ll get a lot of feedback, too, because you’ll notice when someone comes back and says, this part stuck with me, or the host says, that’s really interesting. And I feel you can start to refine in real time what you talk about, what your expertise is, and when you have all of these people who you’ve talked to, it does add to your credibility, because you can say, I’ve been here, here and here, and I firmly believe that’s how I was able to advance in what I’m doing. I know that’s how I was able to get into Forbes twice. It’s because of always doing this. And when I started, I didn’t even listen to shows. Like, I was not a podcast listener.

[00:23:02.500] – Deanna Hinsz

That’s okay. Now you have two podcasts. But hey. And you’re on my show, but hopefully you’ll listen.

[00:23:09.790] – Chardet Ryel

Yeah, but you start out really. So I just shared that because it’s not as if I was just. I knew exactly what to say and I’d been on tons of stages and I had never done that stuff. And the first episode, the first podcast, I’m still shocked that people listen to it because I think it was so bad.

[00:23:30.670] – Deanna Hinsz

But you know what? I think if maybe it was bad, I don’t know. But I think if people can relate to something that’s shared, then there’s value, right? I don’t. I think if we wait until we feel like we’re perfect, then we’re going to miss the boat. Just do it. Just jump in and do it.

[00:23:49.010] – Chardet Ryel

But I’ll say for one final thing about that, which this is related, but not in the same way. So I had this New Year’s resolution a couple years ago where I was going to every month do something outside of my comfort zone, but not just outside my comfort zone, something that was against my identity. So, for example, I never did team sports. I was not a team sports person. So I thought. And so one of my challenges was to get into beach volleyball. I was like, I’m going to go, okay, I’m going to do this right?

[00:24:24.420] – Deanna Hinsz

Yeah.

[00:24:24.820] – Chardet Ryel

And I was really bad because, of course, the first time, but now it’s been a couple years and I’m okay. And the point is that with each month, the discomfort became smaller and smaller, to the point now where I think most things, I would probably just try and maybe just feel twinge. And it will be the same for anyone listening. Like, the more you grow in your visibility, the less sensitive you are to each of the opportunities.

[00:24:53.100] – Deanna Hinsz

I love that. I love that resolution. I love that you did that because I’m somebody who. I always had a fear of failing. So if I didn’t feel I could excel in something, then I wouldn’t do it. So I missed out on some pretty cool things growing up, and now I embrace it. What I will say there, if I’m. I still am hesitant, right. To kind of put myself out there within some areas. So I love that you did that. That is so. That’s very cool. So if somebody is listening and they’re like, okay, I hear you and I understand, you know, that you work with people to get them, you know, to think differently and recognize that they can be the authority in their space. But, you know, I’m still not sure, like, what my strengths are or how. How I can, like, find that confidence. Is there an exercise or something that you do that is helpful in uncovering all this for them?

[00:25:59.610] – Chardet Ryel

Yeah, definitely. So can I do kind of an abridged version with you?

[00:26:03.930] – Deanna Hinsz

Yeah, I’m a little nervous now.

[00:26:07.580] – Chardet Ryel

This is a super simple. So this is a stripped down version of what I would normally do with clients before, for example, like, I also have gotten people to start shows, podcasts before, and there’s a lot of imposter syndrome that pops up on that. It’s really a lot. So these are some of the questions that I would ask. Okay, I’m gonna keep it to three with one follow up, one, and see what you say.

[00:26:30.840] – Deanna Hinsz

Oh, no. I am so nervous right now.

[00:26:35.030] – Chardet Ryel

I mean, you probably already know your area of strength, but I think this will at least help illustrate to people listening, which is. So what do people always ask you about fairly, your advice or your opinion, and let’s keep it within kind of somewhat related to business.

[00:26:53.790] – Deanna Hinsz

Got it. Got it. Digital marketing. And because that’s what I do, I am the owner of Carbon Silk, which is a digital marketing agency. And I had started this years ago. So because I was probably an early adopter, I would say with social media, that’s what I get questions about social media and website and SEO all the time.

[00:27:20.640] – Chardet Ryel

Okay, so within digital marketing, social media, SEO are the big two areas of those. If there’s overlap, what do you think about that? You could speak about for hours. You wouldn’t need to consult any extra information. You would enjoy speaking about it. And it would just kind of light you up and someone would walk away thinking, wow, I just got so much value from that.

[00:27:46.420] – Deanna Hinsz

So I don’t know if there’s one component. I probably, I would say just improving your online presence and things that you can do which does kind of encompass social media, website design, SEO, email marketing also. Right. But just what that whole online presence.

[00:28:06.030] – Chardet Ryel

Looks like, I love that because I think, too, with these two questions, you notice that the one can be very niche. And then number two brings in kind of the underlying, what is my big overlapping skill that I do, increasing people’s online presence, getting them more confident, and then you have all your little niche products that you can do within that next question, though is, and it might be related, it doesn’t have to be. Okay, what’s something that feels so easy, so easy for you that you can’t believe someone would actually pay for it or before, maybe because you’ve been in business a while, right?

[00:28:45.920] – Deanna Hinsz

Oh, that’s a really good one. Gosh, I would say, gosh, that’s, that one’s tough. What would they, I can’t believe they would pay for so easy. I might say again, first two things, right? It speaking, because I speak at conferences, but I also, I also get why people pay for that because there’s a lot of knowledge. So I do understand that. But I would say just the, the core basics of digital marketing, like nothing technical, just those foundational pieces that it’s like, yeah, you totally need this email especially probably because most people skip that and they go to social and I can go on a soapbox about all that and I won’t. But I would say probably, yeah, just.

[00:29:48.370] – Chardet Ryel

The basics, the basics of, for online presence and digital marketing and getting out there. This is good because you’ve got an example where, and this is going to happen, the more experience you have where you have multiple areas and strengths you could go into. So the last thing I usually ask is like, what’s the one example product area that kind of unites all of those that feels really aligned for you.

[00:30:14.710] – Deanna Hinsz

Right now, I would say, and it may not be one, but instead of me doing it, me teaching it, yeah, that’s what I love. I love the teaching aspect of it a lot. And I love empowering not just women, mainly women, that’s always been my topic, but just to see like what their potential is and just to dig deep into them and say, you can do this. Like, we all have the ability to create whatever we want. And of course for me that means, you know, in my world, it means starting your own business, it means creating something that’s yours and only yours and building it and marketing it, and then ultimately creating this, like fabulous life on your terms. Right. So I think I kind of went all over the place with that.

[00:31:04.040] – Chardet Ryel

No, but you came to the centerpiece of it, which is helping women entrepreneurs be able to get this freedom, this lifestyle, by growing a business centered around digital marketing. And I think for anyone listening those questions, if they listen, they back up and they do a little voice note for each one, because I really believe in speaking your answers rather than just thinking about them, there’s a lot more that comes up. You get the words, you get the messaging, and you start to use it around that. And I know I won’t go for myself through all these questions, but the biggest one, that last one for me is like, what feels so easy that people I didn’t think anyone would pay for. For me, it was always pitching and positioning that was so natural to me that I didn’t realize that most people don’t do that calls are not their thing and that people don’t know how to frame what they do. And it was only from speaking to people that I realized, oh, this is not something that everyone loves, enjoys, or can do.

[00:32:12.800] – Deanna Hinsz

Those are really good questions. And part of me is like, oh, I wish I had time to rehearse that. Right. But I’m glad I got, like, the knee jerk stuff out right. But I am going to think about that because it’s interesting. They’re very, very interesting questions, and it does pull things out of you that I wasn’t really expecting, which is great. Those are really good questions. So you have a workshop that my audience can access. Can you tell me about this workshop?

[00:32:51.920] – Chardet Ryel

Yes. So it kind of goes on everything we’ve been speaking about, you know, building your self belief, finding your expertise, growing from there. And this is a 30 minutes on demand training workshop, which means you go to the link and you watch it. There’s no signing up for a special time. It’s there for you. And it’s all about how to grow your sales, your expertise in your brand as a podcast host or, sorry, as a podcast guest. So we’re going into not just, like, how do you actually get on shows, but your storytelling, your positioning, your messaging, all the stuff that we’ve kind of touched on today. And it’s the kind of thing where it’s meant to help you on podcasts, but you use this stuff. It will help you on Instagram, too, or wherever you are online.

[00:33:40.080] – Deanna Hinsz

I love it. Thank you so much for sharing that. And thank you for being on the show. This was great. I even got a mini, a mini consulting session out. Talk about a win for me.

[00:33:55.040] – Chardet Ryel

Thank you so much for having me. I love this conversation. You’re such an amazing host. Like, really bringing out all of the questions. So I appreciate you.

[00:34:03.670] – Deanna Hinsz

Thank you so much. All right, everybody, we will catch you next week. But in the meantime, just scroll down in the notes, and you can connect with Chardèt and as well as that workshop that she just talked about. So. All right, thanks everybody. We’ll see you next week.

[00:34:30.410] – Deanna Hinsz

Thank you for joining me today on today’s episode of She Is Unstoppable. I hope the tools and tips shared by today’s guests inspired you to take your business and leadership skills to the next level. A big thank you to carbon silk for sponsoring today’s empowering session. Remember to subscribe to our podcast to keep up with all the latest strategies and stories. If you found today’s episode valuable, please consider leaving us a review on Apple Podcasts, Spotify or wherever you listen. Your feedback not only supports our growth, but also helps others find us. Stay connected with us on Instagram, either Deannahens or we are. She is collective for daily inspiration and additional resources. Tune in next time for more insights that will help you grow and lead with confidence. Thank you for listening and thank you again to carbon silk for your support. Keep striving and stay unstoppable.