How Coloring Books Can Unlock Creative Marketing
When you think of coloring books, your mind might go straight to childhood memories, but today’s guest, Bibi LeBlanc, is turning this nostalgic activity into a revolutionary marketing tool for businesses. In this episode of *She Is Unstoppable*, we dive into the fascinating world of explainer coloring books and how they can take your business to new heights.
Bibi LeBlanc, the founder of Culture to Color, has pioneered a unique way for businesses to engage customers and stand out from competitors. What started as a passion for photography and a love of storytelling has evolved into an innovative approach to marketing. With explainer coloring books, Bibi is helping businesses and organizations create memorable, hands-on marketing materials that connect with customers in a meaningful way.
Whether you’re a small business, nonprofit, or local destination, these custom coloring books tell your brand’s story in a creative, tangible format that customers will not want to throw away. These books are more than just a fun activity—they’re a tool for brand loyalty, education, and engagement.
You’ll learn:
– (4:33) How Bibi went from photographer to the founder of a marketing company.
– (9:20) How explainer coloring books are a game changer for marketing your business.
– (13:55) The creative process behind building a custom coloring book for your brand.
– (16:29) How businesses like flooring companies and real estate agents are using coloring books to educate and engage clients.
– (22:00) Bibi’s journey of transitioning her passion into a profitable, sustainable business model.
Why Coloring Books are the Ultimate Marketing Tool
Stand Out in a Noisy Market:
With digital ads and traditional brochures oversaturating the market, businesses are constantly looking for unique ways to capture customer attention. Coloring books offer a refreshing, interactive experience that encourages customers to spend more time with your brand.
Engage Customers on a Deeper Level:
Bibi explains how her explainer coloring books act as both educational tools and conversation starters. Customers are not just passively reading—they’re actively engaging with your brand through coloring, which fosters a stronger connection.
Practical Examples from Real Businesses:
From flooring companies to real estate agents, businesses are using these books to walk clients through complex processes like home buying or choosing materials. This not only educates clients but also builds trust and rapport, which are key to customer loyalty.
Each book is fully branded, featuring the company’s logo, colors, and messaging. The combination of illustrations and informative text makes it easy for potential customers to understand what your business offers, all while enjoying a relaxing activity.
You’re Not Just Creating a Book—You’re Telling a Story:
With each coloring page, businesses get the opportunity to tell their story in a visual, compelling way. From product education to company history, this format provides a space for brands to share their values, vision, and unique offerings.
How to Work with Culture to Color: The Process
Creating a custom coloring book for your business starts with a brainstorming session. Bibi and her team sit down with clients to discuss their goals, brand identity, and key messages. After gathering ideas, they begin creating detailed designs and text that capture the essence of your business. The final product is a 28-36 page coloring book that not only engages customers but also aligns with your brand’s mission and values.
Key Takeaways:
1. Engage Your Audience in a Creative Way:
Coloring books are a fun, interactive tool that encourages customers to spend more time with your brand, leading to deeper engagement.
2. It’s All About Storytelling:
Your brand has a unique story to tell. A custom coloring book gives you the platform to communicate your values, history, and products in a memorable way.
3. It’s a Marketing Piece People Will Keep:
Unlike brochures or flyers that often get tossed, a coloring book is a keepsake that customers will continue to use and share.
4. Personalized and Unique:
Each coloring book is designed to reflect your brand’s identity. Whether it’s for educating clients or promoting a service, these books are fully customized to meet your needs.
5. Don’t Be Afraid to Evolve Your Business Model:
As Bibi shared, her journey started with destination-themed coloring books and evolved into creating marketing tools for businesses. The key is staying flexible and willing to pivot when necessary.
Rate, Review, & Follow on Apple Podcasts
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Don’t forget to follow the podcast so you never miss an episode. Together, we’re building a community of unstoppable women, and I can’t wait for you to be part of it! Keep striving, keep growing, and remember—you are unstoppable.
About Bibi LeBlanc
Links
- Website: CultureToColor.com
- Speaker website: bibileblanc.com
- Instagram: instagram.com/culture_to_color
- Facebook: facebook.com/CultureToColor
- LinkedIn: linkedin.com/in/bibileblanc
- Etsy: etsy.com/shop/CultureToColor
Sponsor:
A big thank you to Carbon Silk for sponsoring this empowering session.
Transcript
[00:00:13.880] – Deanna Hinsz
Welcome to She Is Unstoppable, the go to podcast for every woman who’s ready to step up, stand out and thrive. I’m your host, Deanna Hinsz. Here on the show, we feature extraordinary women leaders and entrepreneurs. These powerful guests share their journeys of breaking barriers, creating successful ventures and living lives that inspire. Each episode is packed with real stories and real advice for women who’ve done it. We also provide you with actionable tips and proven strategies to help you build your leadership skills, enhance your business and achieve your goals. If you’re looking to take your professional and personal life to the next level, this is the place for you. Are you ready to make real changes? Ready to face challenges head on and turn them into stepping stones? Then you belong with us. Join the community for fierce, unstoppable women. It’s time to get motivated, get inspired and get moving. Let’s dive into today’s episode and unlock your unstoppable potential. Think coloring books are just for kids? Well, think again. Today’s guest has transformed this classic childhood activity into a a groundbreaking marketing tool for businesses. On today’s episode of She Is Unstoppable, I am so excited to be joined by Bibi LeBlanc, founder of Culture to color.
[00:01:39.040] – Deanna Hinsz
Bibi has taken the art of storytelling through coloring books and turned it into an innovative way for companies to engage customers, build a brand and stand out in a noisy market. We’ll explore how her journey, which started with the love for photography, led to the creation of these explainer coloring books that are anything but ordinary. Get ready to learn how you can take your business marketing to a whole.
[00:02:06.010] – Deanna Hinsz
New level with this creative strategy.
[00:02:08.630] – Deanna Hinsz
Let’s welcome Bibi LeBlanc to today’s show.
[00:02:12.790] – Deanna Hinsz
Oh my goodness. Bibi, thank you so much for coming onto the show today. I am so excited to have you here.
[00:02:19.920] – Bibi LeBlanc
Hi, Deanna. Thank you for having me. I’m happy to be here.
[00:02:23.560] – Deanna Hinsz
Well, you know what? You have such a unique product and I can’t wait to share it with everybody and also learn a little bit more about culture to color. I I’ve got so many questions for you. So many questions. So I hope you’re ready.
[00:02:40.880] – Bibi LeBlanc
I am ready.
[00:02:42.840] – Deanna Hinsz
So first off, can you. First off, just introduce yourself a little bit? And what is culture to color for somebody who’s listening in going, what are you talking about?
[00:02:52.170] – Bibi LeBlanc
So I’m Bibi LeBlanc. I’m the founder and CEO of culture to color and we are a boutique marketing company and we specialize in creating explainer coloring books for businesses and organizations. So for example, here’s a little book that we did for a local salon owner, and these are some of her customers. And then they have text and images. And so that’s why we call them explainer coloring books. And also because we want to differentiate us with that, because whenever people hear coloring books that immediately go to kids, you know, and they’re not specific. We’ve done a couple of children’s coloring books, but typically they’re not. They’re marketing tools for businesses and organizations and destinations, you name it.
[00:03:44.770] – Deanna Hinsz
And that’s so interesting because when I hear coloring books, the very first thing I think about is when I was a kid, and I love coloring books.
[00:03:53.140] – Bibi LeBlanc
So you still color?
[00:03:55.770] – Deanna Hinsz
I do still color. Yes, I do. And I really do. I enjoy it. And yeah, I think it’s a lot of fun. I love to color. I can sit there and color with my great nephews when I’m back home, Ohio, because they like to color. Of course, you know, they’re under the age of five, the ones that I’m coloring. So it looks a little bit different, but it’s so much fun. And I think mentally it’s, you just kind of release. But we’re going to get into all that. We’re going to get into all that in a little bit. But how, like, how did you get into coloring books? What inspired you?
[00:04:33.290] – Bibi LeBlanc
Yeah, that was not a path I set out on, really with a lot of intention. It kind of just happened and evolved over time. We’re now in our 6th year here. And it all started when I’ve always had a love of photography and I’ve always taken a lot of pictures. I was a flight attendant for a while, so I always took my camera with me everywhere and before I even moved to this country, and so I had a lot of pictures. And one day my sister in law said to me, if you ever want to show some of your photography, you can do it in the gallery here in California where she works. There’s a little gallery in a small town that hosts, like, local artists typically. But she got me in there and I’m like, okay, that sounds great. And that was exciting, you know? And so when I went there, I found a coloring book that a local photographer in that little town had created from his photos and it had the local sites in it and it was an adult coloring book. It had, you know, the local sites with some like zentangle patterns and things like that.
[00:05:41.080] – Bibi LeBlanc
And I thought that is such a cool idea. I would love to do something like that about the land, which is, you know, where I’ve, at that point, lived for almost 30 years. And so when I came back, I thought about it, not for long, and just jumped in both. Both feet first and decided to do this coloring book. And then I wanted to not just have the coloring pages, but I wanted to give the people who bought it some background information about what they were coloring. So I wrote short little blurbs with what it was and, you know, maybe a cute little anecdote here or there. And had so much fun doing that because I got to meet everybody, you know, like, I featured some of the local businesses we have here, because here in Deland, we have some unique businesses, you know, between the Reptile Discovery center and those kinds of places. And I had so much fun talking to everybody that once I published the DeLand book, I decided to do more. And that’s kind of how the whole thing got rolling. The ball got rolling. And I did a book about Nusmyrna and Mount Dora.
[00:06:54.460] – Bibi LeBlanc
And then the fourth book was, this was 2019 was about Berlin, where I grew up during the Cold War. And I did a book about that’s called Berlin Divided, Berlin United, because that year was the 30th anniversary of the fall of the wall. And then that book was the first one I did bilingual. It was English and German, and the first book that won a book award and also the first one that made it to number one Amazon bestseller. And so that was exciting. And so it just kept going, you know, that’s how I got started.
[00:07:31.000] – Deanna Hinsz
So just overnight just happened.
[00:07:33.350] – Bibi LeBlanc
Right.
[00:07:33.520] – Deanna Hinsz
Just real easy.
[00:07:34.840] – Bibi LeBlanc
Yeah, I know. Yeah.
[00:07:37.360] – Deanna Hinsz
Yeah. Kind of when I want to do.
[00:07:39.700] – Bibi LeBlanc
Something, I just often, I just will do it and see what happens, you know.
[00:07:44.050] – Deanna Hinsz
Right.
[00:07:44.820] – Bibi LeBlanc
Try it out.
[00:07:46.030] – Deanna Hinsz
Well, you’re six years in, so it’s still working, which is great. That’s really good. So the name culture to color, explain that. How did you come up with that? Because I think it’s the cutest name. It’s so fitting. But how did you come up with that?
[00:08:03.300] – Bibi LeBlanc
Yeah, well, because the first few books that we did were actually destinations like, you heard, you know, small Florida towns and then Berlin, and then we did one on Tuscany. And so we came up with a name fairly early on, before all those books, but we wanted, we talk about the local color culture and the history and, you know, some of the local sites, and it’s all about culture and even. And then, of course, it was, you know, there were coloring books, so culture to color came from that. And so with the. I had a thought, and I lost my train of thought. But anyway, so even, you know, we’ve transitioned since then into becoming a marketing company. And even when you talk about a business or an organization, we’re still talking about the culture of that business or organization, you know? So I think it’s a fitting name.
[00:09:02.690] – Deanna Hinsz
I do, too. I think it’s a great name. I definitely do. So earlier, and you just mentioned again now that these coloring books are used to market your business. And we’ve talked about some of the different locations. And you showed Kamika’s kinks and curls her book, but talk a little bit more for somebody who’s listening, and maybe they weren’t able to actually see the book that you held up. How can a coloring book market your business?
[00:09:30.860] – Bibi LeBlanc
So we put, like, for example, here’s another example. We did this one for a flooring company, and when Jason came to me and said, I want a coloring book about carpet and tile, you know, in the back of my mind, I’m rolling my, I’m like, oh, my gosh, what are we going to do with that? But as you’ll see, first of all, we created this little character here, and he’s using them now everywhere. And it came out really cute. So for the market. So, first of all, on the COVID you have, we use their branding. It’s their, their logos, their colors, everything is their branding. It has contact information. This is about the business. And then in the beginning, we have a welcome page that talks about where he can introduce the reader to this. And then it goes through different. We have the history of flooring. So again, you have some culture in there, right? Yeah. And then we just talk about different flooring materials. Can you see it okay?
[00:10:32.230] – Deanna Hinsz
Oh, yeah. Yeah. You can see it.
[00:10:33.670] – Deanna Hinsz
Great.
[00:10:34.050] – Bibi LeBlanc
So you know, the pros and cons of different materials. And then again, in the back, we have an about us page, who we are in this case. And we have contact information. We have a QR code that can go anywhere to your website or, you know, a call to donate if you’re a nonprofit organization, that kind of stuff. And then we also usually talk about the benefits of coloring because there are a lot of benefits, you know, kids or adults, doesn’t matter. So. And it’s a great way to engage your customers or potential customers. You know, it’s an easy way to start a conversation and talk about different things. We have a different book for realtors where a realtor can sit down with their customer and walk them through the process of buying a home. You know, what happens in what order, and because it’s an intimidating process when you first start it. So this is a good way to establish a connection with a potential home buyer or, you know, whichever, whatever you’re selling. Right.
[00:11:42.730] – Deanna Hinsz
And what I really like about this is that this type of marketing piece isn’t something that, you know, you get and then you pitch it. It doesn’t go right in the trash. Right. Because, let’s face it, we’ve all been to certain conferences or different things, and, you know, we get the brochure, we get the, you know, the, the flyer, we get the business card. You know, we might even get, like, the little things that you can take the, the top of. Lids off. Take the lids off. We get all this stuff, but it goes somewhere, either in the trash or somewhere where we’re not seeing it. But this book is something that people are actively pulling out and using.
[00:12:20.760] – Bibi LeBlanc
Yes, and. Exactly. You’re saying that it’s like a brochure. I’ve thrown away so many brochures, but a little book, you know, people aren’t going to throw that away as easily. If nothing else, they’ll share it with some kids or share it with their neighbor, you know, and talk about it. And so it gets a lot more exposure than any brochure or pen or, you know, paper clip or whatever.
[00:12:45.440] – Deanna Hinsz
Right. I think it’s great. It’s so creative. And how does, you know, when it comes to marketing and it’s so noisy. Right. And, yeah. Being that I’m in marketing, I see it. I hear it. It’s a noisy world. Everybody is trying to be seen right now, and they’re trying to be seen on social media. They’re trying to be seen, you know, in traditional marketing. And what a really unique way to stand out to your, you know, from your competitors is to create something like this coloring book that can be used.
[00:13:17.880] – Bibi LeBlanc
Yeah. And, you know, we’ve all heard that saying. We do business with people who we know, like and trust. And what better way to let your customers know about you and give them information about you and share your, you know, your story or whatever it is you want to share, you know?
[00:13:35.250] – Deanna Hinsz
Yeah.
[00:13:35.820] – Bibi LeBlanc
I think there’s so much meat in it than, than in a traditional marketing.
[00:13:40.760] – Deanna Hinsz
Right.
[00:13:41.350] – Deanna Hinsz
Right now, I think, I think today you’ve got to be creative. You can’t keep doing the things that we’ve done for so long because people get bored with it, and you, they don’t even notice it because it’s the same old, same old where this is something very different.
[00:13:57.660] – Bibi LeBlanc
And in the fast paced world, this is also something that it slows you down a little bit. Makes you more mindful in the moment when you sit and color a paint.
[00:14:10.080] – Deanna Hinsz
That’s so cute. That is so cute. That’s a great cover. Yeah.
[00:14:15.060] – Bibi LeBlanc
Yeah. Love that image. And in the middle it has the kids menu also in a colorable font, but so you spend more time, you get your customers or potential customers to spend more time with you because it takes some time to color an image. You know, they’re not real simple designs as you’ve seen.
[00:14:37.360] – Deanna Hinsz
Right, right.
[00:14:38.490] – Bibi LeBlanc
They really spend time with you rather than, you know, maybe noticing your logo on the pen or something. And then, you know, they’re breaking that.
[00:14:46.500] – Deanna Hinsz
Logo into tiny little parts. They’re paying really good attention to that. So can you, Bibi, can you walk me through, like, that whole creative process behind your coloring books? So let’s just say I’m a business and I’m reaching out to you, and I’m like, hey, Bibi, I want a coloring book. I think this is really cool. You know, when Jason did it, very unique. You’re like, I don’t know how I’m going to do this. Right. What’s that process look like?
[00:15:16.020] – Bibi LeBlanc
So typically, we sit down with a customer and see what the customer wants, what kind of feel he wants, you know, like his one. His flooring book has that cartoonish look more in it with the characters in there. Some like that, some don’t, you know? And so we kind of get a feel for what they want. We did a just brainstorming, really. What is it about? What do they want to convey? Like, for some, it’s about keeping a legacy alive or building a legacy. You know, one lady had us create a family tree with a saxophone in it because her dad played the saxophone. And, you know, it was a book about financial advice and education, you know, and so, yeah, but it came out really cute. I don’t have it here right now, but it all depends on what the customer wants. We really try to listen to, like, the details and work them into the images, you know, and the text, too. And so we sit down and come up with a concept. Typically, a coloring book has either eight coloring pages or twelve. It can be more if you wanted that. And, you know, what concepts do you want to convey?
[00:16:29.460] – Bibi LeBlanc
Is it products, then? Which products do you want to talk about? Is it a process? Like with the home buying book, we break down the different steps and then come up with image ideas and brainstorm them.
[00:16:41.410] – Deanna Hinsz
Yeah.
[00:16:43.170] – Bibi LeBlanc
And so then once we have that initial brainstorming session, then, you know, we go, we get to work, and we come up with the designs and with the text. Sometimes the customer provides the text. And then after we come up with something, we sit down, we meet again and talk about them and see, you know, if they want revisions, do they like it before it comes together? And so most books in the end, have somewhere between 28 and 36 pages total.
[00:17:11.900] – Deanna Hinsz
Wow. Wow.
[00:17:14.000] – Bibi LeBlanc
Because. Well, yeah, because you have eight or twelve coloring images. Then you have the descriptions, you have the welcome page, the about us page, all of that, you know, so, yeah, I get it.
[00:17:23.200] – Deanna Hinsz
I get it.
[00:17:23.720] – Bibi LeBlanc
And then we go to print and we deliver the book. It really is pretty simple for the customer. We try to make it as easy as possible. You know, we’re just very particular about getting their ideas and what they want out of it and what they want to use it for.
[00:17:39.250] – Deanna Hinsz
Yeah. How much fun. That just sounds like a blast, sitting there brainstorming with them to really create something so unique that you’re not. You’re just not going to see this anywhere. It’s just such a statement. So, of course, small businesses or any business, I used to say the word but, yeah, but you can do that.
[00:17:58.560] – Bibi LeBlanc
But.
[00:17:59.320] – Deanna Hinsz
But culture to color goes beyond just selling those products. Right. Because a lot of your books, the ones that you initially started out with, really fosters, like, that culture and understanding that culture. And, you know, you’ve got two different things that you kind of work with. Right. You’re working with different cultures, and then you’re working with businesses. What’s that? Like? Like, split? Like it has. I picture it as, like, one part of your brain does this and the other part does that. Is, are they both pretty similar or is it a little bit different? Like, is there something you love about each?
[00:18:37.200] – Bibi LeBlanc
Well, I. I love it all because I. I learn new things with every book that we create, you know, about, you know, different companies and what they do and why they do it and their products or, you know.
[00:18:49.540] – Deanna Hinsz
Yeah.
[00:18:50.310] – Bibi LeBlanc
What their business is. I learned something, and I like that. I love learning new things and also the creative part of it. I never used to think of myself as very creative until, you know, just recently more, I realized that I’m very creative, and so I like it all. I do still do some books as just pure passion projects because I want to do them. And sometimes they find me. Like that last book about the Berlin airlift. You know, that story found me, and it’s all good. It’s all just being creative, you know, for a business or for a destination. It’s about culture. It’s about creating community and connecting people, you know, we’re so divided today on so many issues, and this is a way to connect people and create community, you know, and whether that’s about your flooring material or, you know, airplanes flying in and out of a city or, you know, a children’s menu in a coloring book. Right.
[00:19:54.470] – Deanna Hinsz
How fun. How. That’s so fun. So when you first started culture to color, it is unique. I don’t know if anybody does what you do, and if they do, it’s. It’s not that common because this was kind of, this was the first I had heard about it. When I heard about you. What was that like in the beginning? Getting out this totally new concept of an idea that nobody really were people confused. Like, what do you do? What was that like?
[00:20:25.650] – Bibi LeBlanc
Every time still happens. It’s. It’s so unique and in that, it’s challenging because we’re the really pretty much the only ones doing it. Nobody does it. There’s a couple companies, but they don’t do it quite like we do with as much text and branding and all of that. So it’s a challenge, but then again, it’s also an opportunity because we’re the only ones doing it, you know? And when I go somewhere, like, to these networking meetings, you know, I’m sure you’ve been there, and I say we create explainer coloring books as marketing tool. They’re like, looking at me kind of blank and they’re like, what? And, you know, maybe they’re thinking kids or, you know, that’s not for me. And so until I pull out a book and show it to them and then their eyes light up and they’re like, oh, my gosh, this is so unique and so interesting. I love the idea. You know, people get totally psyched about it. When I went up the books, I would agree.
[00:21:25.090] – Deanna Hinsz
I would agree.
[00:21:25.760] – Bibi LeBlanc
Have me book bag with me.
[00:21:27.390] – Deanna Hinsz
Yeah, well, you have to with what you do because it really is, it’s not something that is common. So it’s like, what? And I know I had that moment. I’m like, I don’t quite understand until I saw it, that I’m like, oh, wow, now I get it. Like, this is awesome. This is so unique. So when you first started off in the beginning, you know, did you face some challenges as far as who you were marketing to or did you know, like, this is how I’m going to market this and this is what I’m going to do? Or was it a process to figure out?
[00:22:00.750] – Bibi LeBlanc
Well, definitely a process, and we’re still figuring it out.
[00:22:07.580] – Deanna Hinsz
I get it.
[00:22:09.100] – Bibi LeBlanc
Yeah. I think that’s an ongoing thing, no matter what you do. And as you know, because everything changes so fast with technology and stuff. And so it’s definitely just like life. It’s always a process. You know, you’re always learning and growing, hopefully, you know, that’s the way I like it.
[00:22:28.000] – Deanna Hinsz
Yeah.
[00:22:28.340] – Bibi LeBlanc
And so, definitely a process.
[00:22:31.470] – Deanna Hinsz
So in the beginning, let’s just say, and I don’t know if this happened to you, but I think in a lot of processes I know that I’ve been through and a lot of other entrepreneurs have been through, you get into the ring, you’re confident, you’re like, this is what I’m going to do. And then you kind of get knocked down a little bit and you realize, oh, wait, maybe this is the wrong direction. Maybe I need to tweak this. How did you overcome that? Because some entrepreneurs will quit. They’re just like, oh, it didn’t work out. You know what? This isn’t for me. And they think that’s the end all, be all. But how did you get, like, keep trying or keep figuring it out?
[00:23:07.290] – Bibi LeBlanc
Well, like I said, we’ve transitioned from creating, like, in the beginning, I created these destination themed coloring books, you know. Yes, they had some text, but I realized that it’s a very difficult way to make money because writing a book or creating a book and selling it on Amazon, you sell a book for $15 on Amazon, you get maybe a dollar, and it’s not an easy way to make money unless you sell millions of copies, you know? And so I realized that at some point. And so then we created, I created a book about Tuscany, where in exchange for being in the coloring book, I got a bunch. I went, like, on a sponsor trip to Tuscany, and we had all these, like, cooking classes and Vespa driving and balloon flying and all the things you do in Tuscany in exchange for being in the coloring book. So I didn’t pay for the trip, but I still paid for the book, you know, and so that wasn’t the thing yet. Then Covid came, and out of that longer story, I won’t get into it, but I decided to do the first children’s book, Endangered Animals of North America.
[00:24:24.140] – Bibi LeBlanc
Again, it’s bilingual, this one, English and Spanish, and it did very well. But I had people sponsor animals, so you’ll see on different pages, you’ll see names at the bottom. And I had them sponsor an animal, and that’s, that paid for the production of the book. And so then I thought for sure I could get into every aquarium and zoo in the country or in North America. And I, that was working out very difficult, turns out, to get into their gift shops, you know. So right around the time of the publication of this book, a nonprofit organization in San Francisco Chinatown reached out to me and asked me if I would do a book for them and about them, and they would pay me for it. And so when we sat down and talked to talk together, you know, that light bulb went on like, this is better business model, you know, I’ll do it for people who want the books, and they pay me to do it. And so out of that came the idea of making it a marketing company and creating them as marketing tools for businesses. And so now that’s working.
[00:25:43.100] – Bibi LeBlanc
That’s a viable business model, and that’s kind of like the evolution so far. We’ll see where else we go with it.
[00:25:50.690] – Deanna Hinsz
Well, I appreciate you sharing that because you shared a few things that I think are huge misconceptions. And the first thing is, if you sell a book for $15 on Amazon, you might get a dollar, right? And those are ballpark numbers. But I think a lot of people think, well, I’m going to write a book and I’m going to get all this money from them, right? And I’ve heard it time and time again, like, no, you really don’t have.
[00:26:12.530] – Bibi LeBlanc
So it costs more money than you make.
[00:26:15.980] – Deanna Hinsz
Yeah, I’m glad you shared that. Right. Because I think for a lot of people that’s a lesson because they didn’t, they don’t realize that. And the other thing that you shared that I really like is that you have this book and it’s successful and you’re like, I’m going to sell it to aquariums and zoos and do all this stuff. And then you hear, no, no, no, not interested. Right. And as entrepreneurs, I mean, we hear that a lot. So you need to really have some thicken skin to say, I’m not giving up. Like, no, I’ve got something I love. I know it’s good, and I just have to wait it out and find where I fit.
[00:26:53.680] – Bibi LeBlanc
Yeah, you just keep trying, you know, and you keep following your gut, too. Like, I feel like we have this, I don’t know, inner guidance system or something. You know, you listen to that. Like, I would have never thought six years ago that I would, you know, have. We’ve now published like 40 books and. Yeah, and then I would be on the land that I would do anything with it. It just kind of happened and, yeah, evolved, and I get to do all the things I love doing. I get to travel and take photos and talk to people and hear their stories. I love those things.
[00:27:27.400] – Deanna Hinsz
You know, isn’t it great when you, when you find something, you get to do something you really love? Yeah, I know it’s so cliche, but it really is the best feeling.
[00:27:38.250] – Bibi LeBlanc
It is. And then it’s not working. You know, sometimes I’m like, you know, I don’t. Like, I live in my office, you know, because I have a home office, too, which is great.
[00:27:49.940] – Deanna Hinsz
Yeah.
[00:27:50.340] – Bibi LeBlanc
And, yeah.
[00:27:52.350] – Deanna Hinsz
So if somebody is listening right now and they’re like, oh, you know, I have this passion, whether it’s photography, like you had, or maybe it’s actually creating something or sewing or whatever. And what advice would you give them to take that passion and turn it into a business, a successful business, like you have.
[00:28:17.230] – Bibi LeBlanc
You have to. If you have an idea and you really want to do it, just do it and see what happens and what doors open. Because I feel like I had no idea what I was doing when I started. I didn’t know how to make a book or publish a book or edit a book or any of it. You just learn these things as you go along. You find good people who can help you make it happen, who know these things and are maybe willing to teach you if you want to learn. I don’t want to. Like me personally, I don’t need to know all the aspects of what goes into, like, I don’t do the designs. I don’t have the patience, the skill. It’s not something I want to learn. So I find great designers to work with, but some other things, like, I feel like I’ve become a decent editor, you know, and I enjoy that. And I feel like such a nerd sometimes, you know? And, yeah, find a good team around you and, you know, just follow your gut and see what happens. And, yeah, I find, like, magic happens when I step outside my comfort zone, you know, if you want to do something but you’re scared, do it anyway and just see what happens, you know, that’s.
[00:29:36.910] – Bibi LeBlanc
I have a few examples from my life where. Scary. Yes. You know what? And I did it anyway because I wanted to overcome it, and then all kinds of doors opened, you know, and that’s really magical. I’m sure you’ve had an experience like that.
[00:29:54.570] – Deanna Hinsz
Yes, I have.
[00:29:56.090] – Bibi LeBlanc
Outside their comfort zone, you know, if it’s something you want to do, just go for it.
[00:30:00.330] – Deanna Hinsz
I love that because you do have to get uncomfortable if you try to stay in that comfort zone. Nothing’s ever going to happen there. It really isn’t. So I love that you shared that. Bibi, how can my listeners find you if they’re like, this is really cool. I’ve got to check out this coloring book for my business or my nonprofit or my community. How do they find you?
[00:30:22.270] – Bibi LeBlanc
Visit me on our website, culture two color.com or send me an email. Bibi LeBlanc no, Bibitocolor.com, you know. Or call me. Or reach out on social media. I’m on. I’m not on TikTok, but I’m on the other one, so.
[00:30:39.710] – Deanna Hinsz
Well, all Bibi, all your links are in the show notes. So if you guys are listening or you’re watching on YouTube, all you have to do is scroll down to the notes. All the links to contact Bibi are there, so they’re right at your fingertips. Bibi, thank you so much for coming on today. This was so exciting and I love your product. I think it’s so cool. So thank you for sharing it with everybody.
[00:31:02.650] – Bibi LeBlanc
Yeah, thanks for letting me share it.
[00:31:04.690] – Deanna Hinsz
Absolutely. All right, everybody, we’ll catch you next week.
[00:31:20.660] – Deanna Hinsz
Thank you for joining me today on today’s episode of She Is Unstoppable. I hope the tools and tips shared by today’s guest inspired you to take your business and leadership skills to the next level. A big thank you to carbon silk for sponsoring today’s empowering session. Remember to subscribe to our podcast to keep up with all the latest strategies and stories. If you found today’s episode valuable, please consider leaving us a review on Apple Podcasts, Spotify, or wherever you listen. Your feedback not only supports our growth, but also helps others find us. Stay connected with us on Instagram, either Deannahyns or we are. She is collective for daily inspiration and additional resources. Tune in next time for more insights that will help you grow and lead with confidence. Thank you for listening, and thank you again to carbon silk for your support. Keep striving and stay unstoppable.
