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5 Reasons Why A Blog Is Important For Your Business

5 Reasons Why A Blog Is Important For Your Business

Blogging is a great way to connect with your audience and grow your business. It can help you share your ideas and stories with a wider audience, and it can help you build relationships with potential customers and partners.

A blog is an online journal or publication containing information about a particular topic. It can be used to communicate your company’s message, attract new customers, and showcase your products and services. A blog can also help you stay up-to-date on industry trends, build relationships with potential clients, and learn more about your competition. Therefore, it is important for businesses of all sizes to have a blog presence.

Here are 5 reasons a blog is important for your business. 

1. Blogging Can Help You Connect With Your Audience

Blogging can help you build relationships with your audience. You can connect with your readers on a personal level, and you can also engage with them on a more professional level. This can help you create a connection with your audience that is valuable and lasting.

2. Blogging Can Help You Share Your Ideas And Stories With A Wider Audience

Blogging can help you share your ideas and stories with a wider audience. You can write about topics that are relevant to your audience, and you can also write about topics that are of interest to a wider audience. This can help you reach a wider audience and build a stronger relationship with your readers.

3. Blogging Can Help You Build Relationships With Potential Customers And Partners

Blogging can help you build relationships with potential customers and partners. You can connect with your readers on a personal level, and you can also build relationships with potential customers and partners on a more professional level. This can help you build strong relationships with your customers and partners and increase the chances of success for your business.

4. Blogging Can Help with Your Websites SEO

Blogging can be a great way to help improve your website’s SEO. By creating new content on a regular basis, you can help attract new visitors to your site and improve your position in search engine results pages. Additionally, by engaging with your readers and encouraging them to share your content, you can help build links back to your site which can further improve your SEO.

5. Blogging Can Help You Create Content for Social Media

If you’re looking for a way to create content for social media, consider starting a blog. A blog can help you share your thoughts and ideas with a wider audience, and it can also give you something to post on social media platforms like Twitter and Facebook. Plus, if you build up a following for your blog, you may even be able to make some money from it.


Blogging is a great way to connect with your audience, share your ideas and stories with a wider audience, and build relationships with potential customers and partners. So why not start a blog today?

UI/UX Design- Why you need to know it

UI/UX Design- Why you need to know it

What is UI/UX, and Why Does it Matter?

First of all, you need to know what the acronyms for UI/UX stand for. UI stands for the User Interface design of a website, and UX stands for the User Experience design of the site. Both these elements are essential components for providing a satisfying user experience to anyone visiting and using a website. While UI design focuses more on the look and usability of the website, UX design is more involved with the functionality of the website. 

What is User Interface design?

User interfaces are those access points where a computer user interacts with the computing device. To provide the best possible experience, the user interface design must be visually appealing and very efficient. The purpose of UI design is to anticipate the kinds of actions a computer user will need to do, and then provide simple and efficient ways to accomplish these actions. Some UI design elements might include input controls such as checkboxes, radio buttons, text fields, dropdown lists, and more. In addition to input controls, UI is also concerned with navigational tools such as sliders, search fields, and tags. Collectively, all these elements make up the User Interface design.

What is User Experience design? 

This general area emphasizes a user’s attitudes and emotions about using a particular product or service. UX developers and designers see products as something more than just objects to be purchased – they see them as objects to be experienced by a consumer. That’s why they incorporate design elements that make the product exciting or appealing to use, on top of providing real value to the consumer. In a nutshell, user experience is all about how a user feels when interacting with a product or system. When UX is related to a computer system, it refers to the system’s design, branding, functionality, and general usability. 

Why do these two components really matter? 

If your company is investing in a new website or an overhaul of an existing one, UI/UX will be very important to you. When you can provide a really satisfying user experience to anyone visiting your site, some distinct advantages will accrue that might give you a leg up on the competition. First of all, you might benefit by increased customer retention, meaning that a satisfied user will return to your site after having enjoyed the initial visit.

If done correctly, the design of a website should guide the end user through the psychology of the buyer’s journey, placing a call-to-action right at the climax point. All the content on the site should be delivered in a logical order that takes the user up to the point of making that sale. In this way, UI/UX will lead the end user toward the desired result, thereby increasing your conversion rate and boosting your SEO ranking. In a highly competitive business world, it becomes crucial for your site to stand out, and providing the best possible user experience will encourage satisfied visitors to recommend it to friends and relatives – which will be the most effective possible advertising for your business.

If you’re interested in updating your website, we would love to chat! Contact us by clicking here.

How to Improve Your Google Ranking

How to Improve Your Google Ranking

Google search engine is one of the most popular search engines in the world. It has an estimated market share of over 75%. It means that if your web page is not showing up on Google’s first few pages, you might as well not even have a website at all! With this in mind, it’s important to understand how exploratory engine ranking works and what exactly you could do to improve your google ranking on the Google search results page. This article will discuss everything from local SEO techniques and the importance of local SEO to tips for getting higher rankings on google keyword phrases.

Small business owners should consider these key factors to have a higher Google ranking of their websites.

Search Engine Optimization

Small business owners should be aware that exploratory engine optimization is a must. Ensure to use SEO tools, and web page audits from search engines to track your keywords, find out what requires improvement on the website, and optimize meta tags.
Local SEO is also important for small business owners to understand how customers search portals when looking for specific products or services. Local SEO is a procedure for expanding search visibility for businesses that serve their communities in person. These can be brick-and-mortar firms with a physical location or service-area businesses that operate throughout a certain geographic area. Therefore, make sure to have a complete map of where your business location is, including opening times, contact information, and payment methods accepted, along with customer reviews about the company.

Benefits of local SEO

Improves online visibility. The first 5 results of Google collect 67.6% of user clicks. This does not include the paid ads displayed on the top of the wall. If your business is not emerging in those top five spots or even on the first page, chances are viewers don’t even know you exist.

  • Builds trust and authority. Consumers assume that high-ranking companies have been vetted by Google and are trustworthy businesses.
  • Increases sales. An increase in relevant search traffic leads to a boost in sales.
  • Reduces Ad costs. Building your rank will give you access to free advertisements.
  • It gives you more relevant search traffic. When you target local consumers, you encourage web visits from people who may come and visit you.

Exploratory Engine Ranking Optimization (SEO) is all about using these tools combined with great quality content written around keywords related to your business and customers’ needs that will bring users from organic searches directly to your website.

Keyword Research

It’s the most important search portal optimization technique you can use to increase your search visibility. Search portals like Google or Bing consider how often a word is used in search queries when ranking websites and pages in search results. Make sure that if someone wants to find content about, let us say: car rentals in London, they could easily do so by simply typing “car rental London” on the google search box and getting their desired result without clicking over multiple links. Such makes them more likely to leave before finding what they want. Google keyword ranking search plays a major role in exploratory engine optimization, which is why it’s important to have your website optimized for several keywords that can be used when people search on search portals.

On-page search engine ranking factors

How to improve your Google Ranking

On-page exploratory engine optimization is extremely important and can impact search ranking. It involves working on the web page content to ensure that it contains all of your target keywords. It also gives a great user experience for those who visit the site without focusing only on search portals. Because if you do so, you will end up with what we call “over-optimization,” which makes exploratory engines like google label web page as spammy and penalize them by decreasing their rankings in search results.

Off-page search engine ranking factors

Off-page search portal optimization is about backlinks, links from other web pages that point to your microsite. The number and quality of the pages connecting to a site have an impact on search rankings. The search engines give more ranking ability to links from other web pages that have good authority and relevancy when it comes to the content of your site. Therefore, exploratory engines like google rate these web pages as “trustworthy,” which brings your site up in search results.
A good way to improve off-page search portal optimization is by running link-building campaigns through high-quality content outreach, social media promotion, and blog commenting, among other methods. You could do it yourself or engage an SEO specialist company.
Just remember that if you are not familiar with exploratory engine ranking factors, it’s important to consult an expert who knows how the algorithms work and seek advice while avoiding over-optimization penalties from search portals such as Google Penguin updates.
In conclusion, knowing the basics of these SEO techniques will help small business owners with their local customers and expand the audience. It will also improve search visibility online to get more clients from organic searches without spending too much money by simply investing time and effort into great content creation around target keywords related to businesses’ products or services.

To learn more about how to improve your Google Ranking, Listen to Episode #26: How to Increase Your Visibility on Google Using SEO

How to increase your visibility on Google

How to increase your visibility on Google

If you’re a business owner, then you know how important it is to be seen on Google. Nobody wants their potential customers googling for information about their products or services and not finding them in the top 5 results.

It’s time to start using SEO if your company isn’t already doing so! In today’s episode, I reached out to Steve Cross, CEO and Creative Director with iSynergy and he’s sharing everything you need to know about how to increase your visibility on Google using SEO

Listen to How to increase your visibility on Google using SEO

[2:02] What is SEO?

[2:39] Why is SEO so important?

[4:57] The flood gates open once your site goes live (or not)

[6:24] Local SEO & Google My Business- Your storefront sign online

[9:30] What should be on your website to help with local SEO (schema)

[11:27] Should you use local terms or universal terms if your business can serve people beyond your local area

[13:35] How long can it take to lock your presence down?

[14:13] Do Google Ads need to be part of your online strategy?

[15:59] What type of budget is a reasonable budget for Google Ads?

[20:50] How to determine if you’re SEO is on the right track?

[23:21] Why “When I google my business, I come up on the first page” is a farse.

[26:32] How to know if you’re ranking is good?

[28:31] Do I still need to worry about SEO if my ranking is good?

[30:11] What is link-building?

Links mentioned in the episode:


Google Cloud Console

Neil Patel

SEM Rush

How to Create Sales Pages That Convert

How to Create Sales Pages That Convert

You created a course or are hosting an event, and now you need a killer sales page!

Before we dig deep into how to create sale pages that convert, I want to stop and take a moment to explain what a sales page is. Even though this term has gained in popularity, there’s still a lot of confusion around it. So let’s sum it up!

A sales page is a stand-alone page with one goal in mind. Sales! You may have come across one of those channels where they are packed with infomercials. There’s someone on the TV selling you their product for a set amount of time, explaining how their product can solve your problems. That right there (in written form) is what a sales page is and does! But there’s much more than that!

Selling online isn’t as easy as people make it seem or claim that it is. You really do need to connect with your audience. It’s not just about hacks and tricks. There’s an art to doing this where you speak directly to them, and as they scroll your website, sales pages, emails, or blog, they begin to know, like, and trust you.

In my opinion, great copy is your most powerful tool and a necessity for anyone who wants to convert viewers to customers. (I mean, that’s pretty much any business owner, entrepreneur, or speaker, right!?)

If you have a course, event, or business, you know having great copy makes a difference. So, put on your headphones and get ready for my next episode full of great tips on creating sales pages that convert!

Listen to How to Create Sales Pages that Convert with Colleen Florendo-Svensson on Apple Podcast

[8:16] The two biggest copy mistakes

[10:51] Indoctrination. The first part of creating copy that converts.

[13:37] How to talk to your audience

[15:14] Where Colleen goes to learn how to talk to a clients audience

[17:31] A super important part of your copy that you want to include in your course and why.

[18:56] What is the best type of bonuses to add to your course

[21:30] Is long-form or short-form copy better for a sales page?

[24:30] How often should you have a Call to Action (CTA) on your sales page?

[26:32] Who should hire a copywriter?

[28:17] What is a typical day for Colleen?

Links mentioned in the episode:

The Copy Tea

Get your Free Pocket Sales Page courtesy of The Copy Tea.

About Today’s Guest:

Colleen Florendo-Svensson is the founder of The Copy Tea, an up-and-coming copywriting studio currently based in Sweden. 

She’s always enjoyed writing as a hobby, but while she was taking her MBA, she began falling in love with it even more. She has earned her master’s degree and has since been writing professionally. Her written works have been digitally published by Newsweek, and she has also completed the Conversion Copywriting course under Copyhackers School.

Her fresh and modern writing style has caught the attention of a variety of online clients, mostly in the wellness and lifestyle niche, all of who were struggling to revamp their brand’s voice. She has successfully made them “cooler online than IRL,” with projects ranging from online sales pages, email sequences, multiple copy for social media and websites, to blog writing. 

When she’s not writing copy, you might find her cooking up a storm in the kitchen à la Gordon Ramsay, enjoying a nice walk outside with her husband, having a mini Taylor Swift concert in the shower, or pestering her cat with funny hats.

Follow her on Instagram at @thecopytea, where she drops a ton of useful copywriting tips and tricks! 

Would you like to be a guest on The Sassy Girl Entrepreneur Show? Send an email with your topic idea!

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