You created a course or are hosting an event, and now you need a killer sales page!
Before we dig deep into how to create sale pages that convert, I want to stop and take a moment to explain what a sales page is. Even though this term has gained in popularity, there’s still a lot of confusion around it. So let’s sum it up!
A sales page is a stand-alone page with one goal in mind. Sales! You may have come across one of those channels where they are packed with infomercials. There’s someone on the TV selling you their product for a set amount of time, explaining how their product can solve your problems. That right there (in written form) is what a sales page is and does! But there’s much more than that!
Selling online isn’t as easy as people make it seem or claim that it is. You really do need to connect with your audience. It’s not just about hacks and tricks. There’s an art to doing this where you speak directly to them, and as they scroll your website, sales pages, emails, or blog, they begin to know, like, and trust you.
In my opinion, great copy is your most powerful tool and a necessity for anyone who wants to convert viewers to customers. (I mean, that’s pretty much any business owner, entrepreneur, or speaker, right!?)
If you have a course, event, or business, you know having great copy makes a difference. So, put on your headphones and get ready for my next episode full of great tips on creating sales pages that convert!
[8:16] The two biggest copy mistakes
[10:51] Indoctrination. The first part of creating copy that converts.
[13:37] How to talk to your audience
[15:14] Where Colleen goes to learn how to talk to a clients audience
[17:31] A super important part of your copy that you want to include in your course and why.
[18:56] What is the best type of bonuses to add to your course
[21:30] Is long-form or short-form copy better for a sales page?
[24:30] How often should you have a Call to Action (CTA) on your sales page?
[26:32] Who should hire a copywriter?
[28:17] What is a typical day for Colleen?
Links mentioned in the episode:
Get your Free Pocket Sales Page courtesy of The Copy Tea.
About Today’s Guest:
Colleen Florendo-Svensson is the founder of The Copy Tea, an up-and-coming copywriting studio currently based in Sweden.
She’s always enjoyed writing as a hobby, but while she was taking her MBA, she began falling in love with it even more. She has earned her master’s degree and has since been writing professionally. Her written works have been digitally published by Newsweek, and she has also completed the Conversion Copywriting course under Copyhackers School.
Her fresh and modern writing style has caught the attention of a variety of online clients, mostly in the wellness and lifestyle niche, all of who were struggling to revamp their brand’s voice. She has successfully made them “cooler online than IRL,” with projects ranging from online sales pages, email sequences, multiple copy for social media and websites, to blog writing.
When she’s not writing copy, you might find her cooking up a storm in the kitchen à la Gordon Ramsay, enjoying a nice walk outside with her husband, having a mini Taylor Swift concert in the shower, or pestering her cat with funny hats.
Follow her on Instagram at @thecopytea, where she drops a ton of useful copywriting tips and tricks!
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