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Have you ever thought about taking over a family business or possibly, passing the business you started down to a family member? If this has crossed your mind, then today’s guest has some great advice on how to make this an easy and seamless process.

Matthew Maniscalco, President of Page Insurance Agency, wasn’t always part of the family business. He wasn’t even in insurance! After feeling frustrated with his corporate job that seemed to lack balance in his life, he knew he wanted something more. Something that would allow him the flexibility to be actively involved in his young family’s life. During that time, his mother-in-law was the current President of Page Insurance Agency, and Matthew knew that was the lifestyle he desired for himself. His mother-in-law was also in a place of her business where she was ready to ease up a bit and enjoy retirement. Without either knowing it, the timing was perfect for both, but as Matthew shares in the interview, this process is never as easy as it sounds.

“I was wanting to do a combination of things: I wanted to keep a legacy alive, I wanted to give my mother-in-law a retirement, I was wanting to give my family a work-life balance, and I knew that this was the opportunity.”

Matthew Maniscalco

Several things came into play when deciding to take over the family business. Some facts are easy to determine; however, emotion does play a role in the entire equation. Page Insurance Agency was a business that was proud of having its local roots, who took care of their clients and had an excellent reputation in the small town of DeLand, Florida. Taking this over was no small task. Matthew had big shoes to fill and wanted to live up to all of the hard work his mother-in-law poured into the business. He was learning about insurance and how to continue those solid relationships and building upon the foundation that Page Insurance Agency already set, all the while making it his own.

Now, there’s the tricky part. How do you take something already established and make it your own when you take over a team. How do you effectively “continue a legacy,” as Matthew explained.

About Matthew Maniscalco

Matthew is President of Page Insurance Agency; he is licensed with his 2-15 and 2-20 licenses giving him the ability to help clients in many aspects of their insurance and retirement needs. His career background includes an internship with the NFL, five years as a Market Executive in Radio, and most prior seven years in bank management. He has been named Best of the West for his respective profession by the Daytona Beach News-Journal 3x and was named “40 Under 40” 3 times by the Volusia Business Report. Matthew was raised in Deland, where he still resides with his beautiful wife, Kristy, and 2 children. His passion for his family, his community, and his clients is what drives his success. He has served on the Board of Directors for the West Volusia Young Professionals Group, is a graduate of Leadership West Volusia, proud board member of both the Deland Breakfast Rotary and the Advent Health Hospital Foundation, upcoming Vice President of the DeLand Chamber of Commerce, and last but not least a 2nd generation member to the local Sons and Daughters of Italy Deltona Chapter. Beyond his community relations, Matthew enjoys coaching little league, attending sporting events, and spending quality time with his family.

Links Mentioned in the Interview

Dr. Phil

Elusive Grape

Watch on YouTube

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