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Do you sometimes feel like you are running in circles when it comes to your marketing strategy? 

As entrepreneurs, we are constantly looking for ways to better our business and our marketing strategy. We read books, watch videos and listen to podcasts just like this one to gain insight into running our business better. 

We are told that we should be here and there and do things this way or that way. We watch others succeed and make quick decisions that we should start doing things the way “they” are doing it, and we can gain more business. We get super excited about it until….we see something else that seems to fit us better, and then we shift. 

In the end, we have a list of amazing ideas, but our execution is off. Our marketing strategy has us on a hamster wheel, and you desperately want to get off and start making money! 

Sound familiar? 

If so, then my guest today will help you stop running in circles and get started with the right marketing strategy specific to you.

Many times, small business owners will invest in purchasing a website as part of their marketing strategy. Investment is important if you’re serious about your business. Once you have a website, the goal should be to drive traffic there, not social media platforms or other places. Your website should act as part of your sales team. 

There are essential components to having a great website: 

  • You want your website to be easy to navigate
  • You want your website to be aesthetically pleasing and represent your brand
  • You want your website to be optimized for search engines. This is called SEO (Check out Episode #26 to learn more about SEO) 

However, many times, small business owners don’t know how to effectively create a marketing strategy that leads their ideal client (avatar) to their website. 

The truth is, you can have the most beautiful website, but if people don’t see it, then it’s not working for you. 

That’s why today, we are talking about you stopping running in circles and starting to create an effective marketing strategy

[6:18] the most important thing in finding the right marketing strategies

[7:52] Why having a broad audience isn’t good and why

[9:37] Are you leaving money on the table by focusing on one avatar

[11:53] How do you speak to your avatar

[15:06] How to find your avatar

[17:36] How do you market yourself and attract your avatar

[23:14] How do you keep the blinders on stop running in circles

[26:07] The tragedy that fueled her passion to help other women and gave the “aha” moment

How to Stop Running in Circles with your Marketing Strategy Guest: Rita Suzanne

About Rita Suzanne

Rita Suzanne is a digital strategist who helps coaches and creatives automate their business and marketing using simple but effective conversion strategies to achieve time and financial freedom.

She is also the creator of Mom Owned and Operated, a support community and podcast for mom business owners where she interviews other moms about raising their families, running their business, and remembering themselves. 

Rita combines over 15 years of business and marketing experience. Due to several life changes in 2020, she is dedicated to helping other women create a profitable business without sacrificing themselves in the process.

She’s been featured in business, branding, and design podcasts, blog interviews, and summits. When she’s not helping other business owners, she is working on upgrading herself, learning new things, and serving up no-nonsense business advice.

Don’t worry, she takes breaks from her business life to focus on her four children, her burgeoning coffee addiction, and wearing a whole lotta comfy clothes.

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