About US

Who are we?

We are creatives, strategic thinkers, nurturers, and disrupters. We are all very unique but have one thing in common. We are driven by our clients success. 

Deanna Hinsz began helping small business owners grow their business online in 2011. After working with hundreds of clients over the past 10 years, she realized a common theme among them all.

1. They lacked that big picture strategy. They may have posted on social media, had a website, spent some time on their brand, yet, questioned how it all worked together. They wanted that full strategy to make sure that each component worked in their favor.

2. They weren’t certain how to get people to know everything they had to offer.  They questioned how to get people to find them and really understand what their most profitable products/services are. People may have heard of the their business, but there were profitable pieces that others didn’t know existed. 

That’s when she decided to rebrand and pull together a top notch crew that are diverse enough to create something strong and timeless.

Together, they bring the right combination of experience, diversity and disruption to drive results.

“Branding is the process of connecting good strategy with good creativity.”  –

Marty Neumeier, “The Brand Gap”

 

Deanna Hinsz

Deanna Hinsz

Owner/ Digital Marketing Strategist

Meet our Founder

 

Deanna Hinsz started her business from her kitchen table in 2012, a year after being awarded Top Mom in Business by StartUp Nation and Discover Card. At that time, she didn’t see her work as a business; it was—a passion to help others launch and grow their businesses online.

As an early adopter of using social media for business growth, Deanna understood the importance of having a strong presence. “Having a website is like having a billboard in the desert. Sure, you have it, but driving traffic there is what makes a difference”

Deanna continued to teach others what was needed to find success in a growing and noisy online world. 

Her degree in psychology set her apart from most marketers by understanding the psychology behind words, colors, and emotions. Deanna used this skill to listen and connect with people.

Over the past ten years, Deanna has continued to be at the forefront of digital marketing and invited to speak at marketing conferences nationwide.

Deanna has worked with a variety of businesses, including small startups to national chains. Some of her clients include: 

Her passion for helping businesses reach their full potential continues.  Her success is only as good as her clients’.

 

Meet the Team

Strategic partnerships with marketing professionals throughout the United States allow CarbonSilk to service clients in different parts of the country while offering fresh ideas and unique perspectives.

We have teamed up with individuals who strive to remain on the cutting edge of their area of marketing expertise. With their analytical and creative talents, they are the CarbonSilk that makes our clients stand out. 

Edie Clarke

Edie Clarke

Video Strategist

Hannah Michaels

Hannah Michaels

Digital Content Creator

Kenna Silvestri

Kenna Silvestri

Brand Photographer (OH/PA)

Melissa Nagy

Melissa Nagy

Graphic Designer

Sherris Moreira

Sherris Moreira

Brand Journalist

Biggie Smalls

Biggie Smalls

Team Mascot

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