#61 Level Up Your Book Launch: Discover Proven Strategies
You’ve probably heard that writing a book is the easy part—getting people to buy it is where the challenge begins. In this episode of She Is Unstoppable, I sit down with book marketing expert Melanie Herschorn to dive deep into the strategies that will help you not just launch your book, but also leverage it to grow your business long-term. Melanie shares her journey through the ups and downs of publishing and offers invaluable advice on how to navigate the world of book marketing with integrity.
Whether you’re a first-time author or looking to revitalize an existing book, Melanie’s insights will guide you on what to do before, during, and after your book launch to keep momentum and generate business opportunities.
Here’s what you’ll learn:
- (00:05:04) Recognizing Red Flags in Publishing: Melanie outlines the predatory behaviors to watch out for when choosing a publisher and how to protect yourself as an author.
- (00:07:52) Pre-Launch Hype: Discover how to build excitement before your book hits the shelves with community engagement and strategic content sharing.
- (00:10:18) The Right Time to Promote: Melanie explains why timing your book launch matters and how aligning with your audience’s mindset can increase your impact.
- (00:12:45) Expanding Your Reach with Small Audiences: Learn how to leverage other people’s platforms, like podcasts and webinars, to grow your audience and increase book sales.
- (00:17:22) Beyond Book Sales: Discover why it’s not just about selling books but using your book to open doors for speaking engagements, courses, and more.
- (00:23:15) Keeping the Momentum After the Launch: Melanie shares her tips for long-term book marketing and how to use your book as a continuous growth tool.
- Recognizing Red Flags in Publishing: Protect Your Investment Publishing a book can be an exhilarating journey, but not all publishers have your best interests at heart. Melanie discusses common predatory behaviors, such as over-promising results and upselling marketing services after the fact. It’s essential to do your homework, read reviews, and trust your gut instincts when choosing who to work with. Remember, it’s not just about getting the book out there—it’s about what happens afterward that counts.
Melanie’s Tip: Take your time to research publishers and always read the fine print. A publisher who focuses solely on the book launch without discussing the ongoing marketing is a major red flag.
- Pre-Launch Hype: Build Excitement and Engage Your Audience Launching a book isn’t just about the release day; it’s about building anticipation leading up to it. Melanie advises sharing your writing journey with your audience, involving them in decisions like cover design, and using snippets of your book as part of your content marketing. The goal is to make your audience feel like they are a part of the process, creating a sense of ownership and support even before the book hits the market.
Melanie’s Tip: Start talking about your book three months before the launch. Engage your audience with polls, share behind-the-scenes content, and use your book as a source for social media posts.
- The Right Time to Promote: Align with Your Audience’s Mindset Timing is everything when it comes to launching a book. Melanie suggests that aligning your launch date with your audience’s mindset can amplify your impact. For example, if your book is about fresh starts, launching at the beginning of the year might be ideal. But if your content doesn’t align with that timing, consider pushing the launch to when your message will resonate most.
Melanie’s Tip: Think strategically about your launch date. Consider your audience’s seasonal habits and mindset to maximize engagement and sales.
- Expanding Your Reach with Small Audiences: Leverage Other Platforms Melanie emphasizes that having a small but engaged audience is more valuable than a large, unengaged one. To expand your reach, look beyond your existing platforms and pitch yourself to other podcasts, webinars, and industry events. Being a guest on someone else’s platform allows you to tap into their audience, build credibility, and grow your following organically.
Melanie’s Tip: Don’t underestimate the power of small numbers. Focus on engagement, and always look for opportunities to get in front of new audiences through collaborations.
- Beyond Book Sales: Using Your Book as a Business Tool Many authors fall into the trap of focusing solely on book sales, but Melanie reminds us that the true power of a book lies in its ability to open doors. Use your book as a tool to get speaking engagements, create courses, or offer consulting services. It’s about positioning yourself as an expert and using your book as a stepping stone to greater opportunities.
Melanie’s Tip: View your book as more than just a product. Think of it as a key to unlocking business growth, new connections, and credibility in your field.
- Keeping the Momentum After the Launch: A Long-Term Vision The launch is just the beginning. Melanie advises that authors should have a long-term plan for their book that goes beyond the initial excitement. Use the book as a content source, integrate it into your marketing strategy, and continue to leverage it for business growth. Don’t get caught up in launch-day numbers—focus on the bigger picture.
Melanie’s Tip: Plan your book’s role in your business strategy long after the launch. Keep promoting it, using it in marketing materials, and letting it work for you.
Time to Take Action Now that you’ve learned these proven strategies from Melanie Herschorn, it’s time to apply them to your own book journey. Whether you’re preparing for your first launch or looking to revitalize an existing book, these tips will help you maximize your impact and grow your business.
Your book is more than just pages and words—it’s a powerful tool that can elevate your brand, open doors, and create lasting impact.
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About Melanie Herschorn
Links
- Website: vipbookmarketing.com
Sponsor:
A big thank you to CarbonSilk for sponsoring this empowering session.
Want to be a guest? Apply by clicking here > Be a guest
Transcript:
[00:00:01.030] – Deanna Hinsz
I’m DeAnna Hinsz, entrepreneur, digital marketing Ninja, and your guide to building the business and life you’ve been dreaming of. Years ago, as a divorced mom with two young boys, I took the leap into entrepreneurship, driven by the need to create the freedom to be present for all things that, well, really mattered. It wasn’t always easy, but every challenge brought me closer to the life I wanted. On She is Unstoppable, you’ll hear inspiring stories, real talk, and actionable tips, whether I’m flying solo or sitting down with incredible guests. My mission? To help you grow your business, find your freedom, and create a life that’s unapologetically yours. So let’s dive in and get you one step closer to becoming truly Unstoppable.
[00:00:51.450] – Melanie Herschorn
If they promise you the moon, think about that for a second. Nobody has control of the moon. They can’t promise that to If they focus so much on the publishing and act as though all you need to do is publish a book and your life will change, that’s a red flag, because it’s what happens after you publish that matters the most.
[00:01:15.990] – Deanna Hinsz
Melanie, welcome so much to the show. I am so excited to have you here. Thank you for coming.
[00:01:22.270] – Melanie Herschorn
I am so excited to be here, Deanna. And as I mentioned to you before we got started, you and my daughter have the same name, so it’s my favorite name.
[00:01:30.890] – Deanna Hinsz
I love that. I love that because we talked about it a little bit offline, but growing up, there were no other Deanna’s. People would actually ask if I was named after Deanna Durban, who I don’t know if you know who that is. You’ve heard that before, too, which is an actress from many, many years ago. I didn’t know who she was. The only reason I do is because my name is DeAnna. And that was a question I got all the time. So I love it. Your daughter is my favorite person right now.
[00:01:56.930] – Melanie Herschorn
Awesome. Yay.
[00:01:58.200] – Deanna Hinsz
That’s great. But, Melanie, I am honestly, I love having you on here, and I can’t wait to really, I don’t want to say pick your brain because I hate when people say that, but for you to share your expertise about being an author and really what it takes. But Before we dig into all that juiciness, can you just tell us a little bit about yourself?
[00:02:21.150] – Melanie Herschorn
Absolutely. So my life journey has not been very linear at all. It was pretty circuitous. I started out in celebrity PR in Hollywood, but when a celebrity told me off on my birthday twice, I said, That’s it, I’m done. And I got a master’s in journalism, and I moved from LA to central Pennsylvania Worked as a radio news anchor and reporter for a few years, planned to have a baby in a non-election year, and got laid off when I was five months pregnant.
[00:02:56.800] – Deanna Hinsz
Oh, my gosh. You had a It was a crazy ride. Oh, my goodness.
[00:03:02.120] – Melanie Herschorn
Oh, yes. And it doesn’t stop there. I then moved across the country to Phoenix, where I am now with my family. I decided to design and manufacture breastfeeding clothing. I saw a need, and I really had this urge to fill this void. I sold my clothes on nordstrom. Com, on Amazon. And then I made a big hiring mistake and brought on a marketing person who was toxic, paid her 25 grand to basically run my self-confidence into the ground. Then I closed the business and I said, Now what? I realized that elevating people’s voices had been the through line of my career and that I wanted to continue doing that. And what better way than to help them market a book that they already had? And then I started seeing all the predatory behavior in the publishing industry and experienced it myself and ended up publishing my book under my own imprint after basically just throwing money at a publisher and then leaving it there and walking away. So now I help people who want to write books, specifically attorneys, wealth advisors, business owners who want to write a book for their reputation, for their marketing, to make more money.
[00:04:29.370] – Melanie Herschorn
I help them not only write it, but publish it and market it. So it’s all in one.
[00:04:35.990] – Deanna Hinsz
That’s awesome. That is so awesome. And when you’re talking, you mentioned about predatory behavior from publishers. Can you explain that a little bit more? What are some signs that if somebody is new or they’re thinking about writing a book right now and they don’t know what they don’t know at this point, what are some of the things things that happen that could be a red flag for them? Okay.
[00:05:04.350] – Melanie Herschorn
So if they promise you the moon, think about that for a second. Nobody has control of the moon. They can’t promise that to you. If they focus so much on the publishing and act as though all you need to do is publish a book and your life will change, that’s a red flag because it’s what happens after you publish that matters the most. It It’s like if a tree falls in the forest and no one’s there to hear it, does anyone… So if nobody knows about your book, they’re not going to buy it. It’s not going to give you a return on your investment. So just do your homework. See what other people are saying online. Ask a friend. See if they’ve published a book, ask them what their experience has been. There was a big-time publisher, a hybrid publisher, that folded in the middle of the night and left a lot of people hanging. And often, another one is that the marketing is usually an upsell. They’ll be like, Here’s the book. And then if you want to market, we’re going to just tack this on and tack this on. So I like to say I’m the pioneer of integrity in this industry.
[00:06:18.260] – Melanie Herschorn
So if you’re not sure, trust your intuition, trust your gut, it’s probably not right for you.
[00:06:26.760] – Deanna Hinsz
That’s great advice. Not only in this, but in every aspect of life. When you first said, If they promise you the moon, I’m thinking of all the bad dates I had before I was married. I’m like, It’s really not that much different than in relationships. And then you ended it with, Trust your gut. If your gut is telling you this isn’t right, listen to it. Your gut definitely knows.
[00:06:53.880] – Melanie Herschorn
Yeah, it really does. Sometimes when I do a presentation, I’ll say to people, Everything you have is already within you right now. Yes. All the answers, you already know them. So remember that. You come in and go, Well, I don’t know what I don’t know. And you don’t want to have to figure out a new career in publishing on top of what it is that you already do. But definitely use your good judgment.
[00:07:28.540] – Deanna Hinsz
So I have a question. For new authors, if maybe they’re in the process of writing the book and they know, let’s just say, January of next year, it’s going to go live, it’s going to be available to purchase, what are some things that they should be doing to hype it up, to build some excitement around that before it’s even published?
[00:07:52.820] – Melanie Herschorn
First of all, we’re going to even go back a little bit, because if you’re launching a book in January, you may I want to make sure that it ties to what people are thinking about in the new year. If your book doesn’t have anything to do with that, maybe wait until February or March to launch it, because once the cat is out of the bag, and I know because I have a cat, it’s really hard to put the cat back in the bag. So things you can do prior to launch are let people know you’re writing a book, share your journey about writing a book, go through the as you write it and share snippets of what’s inside and just use them as part of your marketing, as the copy that you’re writing. Your book will be a treasure trove of all the great things that you do in your business. So don’t feel like the book is in its own silo. It’s all part of it. And you could do fun polls like, Hey, which cover do you like the best? You don’t have to take their answer. If you don’t like it, you know what you want.
[00:09:00.490] – Melanie Herschorn
But involve your community. Have them engage with you about the book writing process.
[00:09:06.410] – Deanna Hinsz
I love that because you’re asking them their opinion, and now they feel like they have some ownership in that book. So then they even want to support you more. That’s such a cool idea. And I love what you said about waiting a little bit. Maybe make sure it’s the right time and what people are thinking about. I would have never thought about that. I would have been like, Okay, it’s out. Let’s talk about it, but that makes so much sense. So thank you for sharing that piece. How long before it’s published should you start promoting it? I heard somebody say one time, and here’s why I’m asking this question. They are writing a book and selling pre-ordering. You could pre-order the book. And they’ve told me that they did this. They’ve been doing it for two years, and the book might be out another year. And I’m like, I thought that was really long. If I pre-ordered something three years ago and didn’t get it, I would feel like I got taken. I felt that was long, right? And this is somebody who- I agree. Okay, thank you. Because I’m like, Is this just me?
[00:10:15.930] – Deanna Hinsz
That’s super long. Why are you doing that?
[00:10:18.410] – Melanie Herschorn
Yeah, that reminds me of someone I once knew who was going to get their PhD, but 10 years later still never got it because life got in the way.
[00:10:29.670] – Deanna Hinsz
You That happens.
[00:10:30.720] – Melanie Herschorn
It absolutely does. But I think that that’s significantly a lot. I would say three months max because you really want to already have a target date of publishing in mind before you start selling the book itself. But that’s not to say you can’t have a lead magnet or a free resource that gets people onto your email list prior so that they’ll know when the book launches, right? And then they get to know you and say like, Oh, my gosh, she’s awesome. I really want to get her a book when it comes out. Because a book is not a high-ticket item, but it’s still an investment. So unless the book has a lot of reviews, or it was recommended by a friend, or the person knows who you are already, it’s hard to sell it.
[00:11:27.920] – Deanna Hinsz
Yeah. That makes so much sense. And I’m so glad you said three months and didn’t agree with the three years because I was like, that’s just crazy.
[00:11:35.960] – Melanie Herschorn
What were you doing three years ago, Deanna? What are you going to be doing in three years from now?
[00:11:40.780] – Deanna Hinsz
I know. And part of me wanted to actually pre order the book until I heard it’s another year and it’s already two years in. And I was like, no, I don’t want to wait that long. I’ll wait sometimes. Don’t get me wrong. But no. But anyhow, I appreciate that answer. And I know that it wasn’t me that was crazy.
[00:12:01.860] – Melanie Herschorn
No. I’m here to remind you, you are very sane. Go on.
[00:12:06.130] – Deanna Hinsz
Okay. So let’s just say that I’m an author. We’ve talked about, first off, I love the idea of using pieces in the book to repurpose as content. Being a digital marketer, you’re speaking my language right there. But let’s just say that somebody is like, You know what? I only have a thousand followers and I don’t have a big email list. I’ve got 200 people on my email list. Are you stuck with that, or is there a way to reach other people’s platforms? And if so, how do you do that?
[00:12:45.280] – Melanie Herschorn
You are asking me all the great questions that we are going to dispel all the myths and make everybody feel so much better. So first of all, having a thousand people that follow you is no small feat, and give yourself applause for that. Having 200 people on your email list who open your emails regularly, hooray. These are not small things.
[00:13:10.040] – Deanna Hinsz
I love it. Yes.
[00:13:11.720] – Melanie Herschorn
Sometimes having a smaller but really engaged following, not sometimes, always having a smaller but engaged following will set you up for success way more than having 5 million people on your list who never open your emails.
[00:13:26.740] – Deanna Hinsz
I agree. I am not disagreeing with you one bit. I love you saying this right now.
[00:13:32.900] – Melanie Herschorn
So with regard to leveraging your book to get on other people’s platforms, that is the name of the game. So right now, we’re going to be very meta for a moment. Deanna Hens, you have been so kind as to let me on your platform. I’m leveraging the book that I have. It’s in the background if you’re watching this video. It’s right there. There’s another book right there. And so that’s how I said, Hey, I have a book. I would love to be a guest on your show. You looked at what I did and did all the things and said, Yes, you are an expert in your field. I would love to bring you on my show. So guess what? Now I’m on your show and you are vouching for me as an expert. And you are being so kind as to share me and what I’m talking about with your audience of amazing, mostly women who are entrepreneurs, and they may be at the beginning stages, but they have a purpose. So that’s how you grow your audience, because then now I’m going to be really meta. You might roll your eyes at me. I have a free resource, a free gift for your listeners.
[00:14:42.460] – Melanie Herschorn
I love it. And that is the ultimate book marketing checklist, which you can get right now. It’s at yourbigimpactbook. Com/checklist. And so now, hopefully somebody is going to download that link from that link. So now I’ve just grown my audience. Thanks to you for bringing me on.
[00:15:05.830] – Deanna Hinsz
There. And I love it. I love that you kept it that real. Like, Hey, let’s use this example, right? I need a guest. You need people. You need to reach outside of your circle. It’s a win You win, right? You are an expert. You’ve got great information. I know my audience is really interested in writing books because I’ve heard them tell me this time and time again that they want to write a book or they’re in the beginning stages of writing a book. So I know you’re going to bring value to my audience. And in return, you’re going to reach them and hopefully sell that book. So I love the real life example that you just gave because it’s so real. Being on podcasts is really I mean, that’s really a great tool to be on other people’s podcast.
[00:15:47.930] – Melanie Herschorn
It is almost, if not the best tool, because you could be on your local television, you don’t know who’s going to watch it, but it’s still really good for reputation, right? Like I was on TV. But you go on to a podcast. Now, I know this because I used to work in radio. When you are talking into a microphone, you’re only talking to one person at a time. So you, the person that I’m talking to right now, you hear me in your ears. This is so meta. It’s hilarious. And you and I are developing a relationship where you are listening to me talk and you are hearing what I say, and you know that I’m speaking to you. And when you’re in a group setting, it’s not nearly as intimate or engaging as on a podcast.
[00:16:41.580] – Deanna Hinsz
Yes, it’s so true. I love podcast. I think they’re great, and not because I have one. But I actually created it because I love talking to people. But I also listen to them as well because I learn so much, and there’s just quick little snippets of great information. So I’m a big podcast podcast fan. So I want to ask you another question. I’m going to ask you a lot of questions, actually, but that’s why you’re here. I know a lot of times people are under the impression, and it may be true, it may not be true, I don’t know, but I’m going to write a book, and I’m going to make all this money. How realistic is that?
[00:17:22.920] – Melanie Herschorn
Yes and no.
[00:17:24.220] – Deanna Hinsz
Okay.
[00:17:25.250] – Melanie Herschorn
The book will net you seven bucks if you publish under your own imprint, like how I publish books. If you go with a hybrid publisher, it will be less because they’re going to take a royalty share. So it really isn’t about book sales, especially as an entrepreneur. If you’re writing a fiction book, some fantasy mermaid thing, yes, you need to sell books. But if you’re writing a non-fiction book that you want to help grow your brand and your business with, then you want to think of other ways to monitor monetize the book. So perhaps it’s developing a course based on the book, or it’s sending the book out to your ideal clients who are then going to read it and call you and hire you. I love that. Or it’s getting speaking engagements where you then get to sell from the stage or they pay you to be there. So the book is the tool. The book is the lever. It’s not a transactional piece as much as we often think it is. Well, I’m just going to sell books. And now that you have me on this tangent- Yeah, go. One of the things that irks authors the most and just makes them feel so bad about themselves is when someone says to them, How many books have you sold so far?
[00:18:45.500] – Melanie Herschorn
So if that happens to you, here’s the answer. You say, It doesn’t matter how many books I’ve sold. I have to tell you how much business it’s brought me.
[00:18:56.160] – Deanna Hinsz
Oh, that’s good. That’s That’s the perfect spin because it will bring you business, because it builds credibility, having a book. Yes. And there’s nothing better than that, to build credibility.
[00:19:10.820] – Melanie Herschorn
Really isn’t.
[00:19:12.090] – Deanna Hinsz
There really isn’t. So let’s I’m trying to say, I mean, are you able, even though the book may not bring book sales revenue, I’m trying to think of how I want to say it, may not bring revenue in book sales the way you may be thinking, but it’s bringing business, probably more so But what if you do want to create this lasting impact and bring income in from that book, what are some tips? How do we do that?
[00:19:42.680] – Melanie Herschorn
Okay. So selling it in bulk is going to make you a lot more money than selling one offs. So if you go pitch yourself to speak somewhere and you say, Hey, can you buy all 300 of my book to give to the audience? That’s one way to do it. You It’s a good idea. You can bundle it with a package. So maybe you bundle the book with a program that you sell online. So you’ll make money, you price it so that you make money from the book, too. But then there’s the whole Amazon ads, which I am more into the organic marketing, but I have used ads and I can speak to them. A lot A lot of authors think, Well, I’ll just pay for ads on Amazon. So a couple of things. Before you do that, make sure you have about 50 to 100 reviews on your book.
[00:20:42.780] – Deanna Hinsz
Oh, wow.
[00:20:43.700] – Melanie Herschorn
That will help with getting the ads to work for you. Interesting. Okay. Ads always want to look at whether you’re paying more in ads than you’re getting back in book sales. So that’s always something. And if you need a good referral for that, hit me up. I’m very happy to refer you to somebody.
[00:21:05.850] – Deanna Hinsz
That’s great. So if I decided to write a book, and I’m like, All right, I want to write this book, which I honestly have said, I’m going to write a book, and I haven’t done it. I’m one of those people. And my husband would tell you that, too. Every once in a while, he’ll say to me, How’s that book coming? And I’m just like, Whatever, because I haven’t started. But I’ve heard this for so many years, you have to write a book. Because I think as an entrepreneur, first off, and you opened up with this, our experiences are so different and so similar. It’s a roller coaster ride. There are twists and turns on every corner that got us to where we are today. So even though it looks different, it’s the same. But back to my question, if I’m like, I’m going to write a book, do I need to have a personal brand? Or if I don’t have a personal brand, I’m just like, Hey, I want to write something. Can I do that?
[00:22:05.940] – Melanie Herschorn
There’s no box. You can do anything you want. But is it going to give you the ROI that you’re looking for if you don’t really have your message down and you don’t really have a brand, probably not. I would say, wait. Wait until you’ve refined your systems, you’ve refined your message so that you really know who you want this book to speak to. I have met many people who say, I wrote a book 10 years ago, and I don’t talk about it anymore because I do something else now.
[00:22:43.090] – Deanna Hinsz
I would still talk about it, even if I did something else. I would still be like, Oh, I wrote a book.
[00:22:48.290] – Melanie Herschorn
That everybody does.
[00:22:51.150] – Deanna Hinsz
Yeah, I would. I definitely would. So after the launch, we talked about how to build that hype going Going up to it. Three months before, know what’s happening, start hyping it up, promoting it, getting on podcast, talking about it. And then you’ve launched your book. How do you keep that momentum going afterwards?
[00:23:15.020] – Melanie Herschorn
Well, I wrote an entire book about that because I have launch trauma. I have launch PTSD, not from book launch, but from program launch. And so in order to avoid anybody having launch PTSD. Remember that it is way more important the long term vision than the launch itself. We get so wrapped up in that, I need to launch, I need to No. Think about the long-term vision. What do you want your book to do for you? Let’s plan that and then reverse engineer. You want your book to make it so that the person who’s posting to Instagram for you every day has lots of things to post? Great. There you go. Check. You want your book to be a great lead magnet for you? Check. You want your book to give you that expertise that you can say, Oh, yes, I wrote a book, and now I’d love to come and speak on your stage. So if you are looking long term, well, you want to look long term and not get so caught up in the launch piece. The launch is going to happen no matter what. Once you put the book out there, that’s the launch.
[00:24:32.730] – Melanie Herschorn
So have a party, celebrate yourself. But remember, it’s more than that. It’s a tool that you’re going to continue to leverage for the rest of your business life.
[00:24:44.180] – Deanna Hinsz
I love that. Because I’m somebody that when I’m going through a launch of some sort, I put a lot of pressure on myself. And boy, I can set a number of new people to sign up for something, my email Let’s just talk about email subscribers. And if I don’t hit that, then I’m beating myself up like, I failed. What did I do wrong? How can I fix it? But what you just said, it takes that pressure off of that launch, and you look at it totally different. I love that because I’m like, that pressure would stress me out because I would feel there’s an expectation, a level I had to hit.
[00:25:25.530] – Melanie Herschorn
Right. And we always attach ourselves to the outcome so much more than we even want to admit that we do. And so it’s like, well, if I don’t sell 30 books, am I a failure? Heck, no. You published the book.
[00:25:38.290] – Deanna Hinsz
That in itself would be an accomplishment if I got to that point.
[00:25:42.140] – Melanie Herschorn
Absolutely.
[00:25:43.700] – Deanna Hinsz
Yes. So What are some pitfalls that we can avoid when we’re promoting our book?
[00:25:50.070] – Melanie Herschorn
Holding up your book in pictures and saying, Look, I wrote a book every day is a lot. Remember that it’s less about the book and more about the credibility and more about if you want to sell the book, put that in your call to action. But at the same time, don’t forget to mention that you have it once a week. Is good. After a while, you just say, Oh, and hey, here’s my book. And when you are talking about it, don’t be in sentences like, As I wrote in my book, Because that makes people feel excluded and you’re putting on errors that you probably don’t even mean to be.
[00:26:37.220] – Deanna Hinsz
Now I’m going to pay attention if I ever see that. I don’t know if I have, but I’m like, But I haven’t paid that close attention, where I’m sure it’s a huge red flag of the The minute you see it, you’re like, I see it.
[00:26:47.550] – Melanie Herschorn
I see it, I hear it, and I’m like, Mmm. Because it’s like you want your book to be inclusive. You don’t want people to have to go grab it in order to know what you’re talking about.
[00:27:00.170] – Deanna Hinsz
Right. That’s great. Now I’m excited. So let’s talk about this freebie that you’re giving away to my audience and this checklist. Explain it just one more time.
[00:27:14.660] – Melanie Herschorn
Sure. So the ultimate book marketing checklist, it gives you a set idea of what the things are that you’re going to want to plan for when you are writing and launching a book. And there’s also some working, like a worksheet seat area for you to really figure out what a lead magnet would be based on your book. Because it used to be that people would say, Just send the first chapter of your book as your lead magnet. People will love that. And I’ve been on a crusade to say, No, that’s nonsense. Nobody’s going to read the first chapter of your book. It’s probably not the best one, and they just don’t care. So you can create a lead magnet based on your book. You will do well in growing your email list.
[00:28:01.780] – Deanna Hinsz
Oh, gosh. That is amazing. I’ve known authors who’ve given that first chapter away. I chuckled over here when you said that. I agree. The first chapter, I’m somebody that, whether I’m reading a book or watching a movie or a series that I’ve heard is amazing, the beginning is a struggle for me to get into on all of them, all across the board. I don’t know why, but you get me two or three in, and I’m hooked, and I’m like, Oh, my gosh, I can’t wait for the next one. So you’re right. The first chapter is probably not the best one to be giving away. Not at all. So if you want this freebie, you can just scroll down. The link is there. And you want to give the URL one more time? Because it was pretty easy.
[00:28:45.640] – Melanie Herschorn
Yeah, it’s yourbigimpactbook. Com/checklist.
[00:28:49.600] – Deanna Hinsz
That’s super, super easy. The link will take you right there, so then you can download your free workbook and checklist. Melanie, thank you so much for coming on. This was such a great conversation. I learned so much from you. And I know that when I’m ready to write my book, you are going to be in the back of my mind, and I’m going to go through going, Okay, Melanie said to do this, to watch for that. Don’t do this, but this is great. So thank you so much for sharing.
[00:29:19.640] – Melanie Herschorn
Thank you so much.
[00:29:21.500] – Deanna Hinsz
You’re welcome. All right, everybody. We’ll see you next time. Thanks for tuning in to She is Unstoppable. I hope today’s episode inspired you and gave you the tools you need to take that next step towards building the business and life you’ve been dreaming of. Remember, whether you’re just starting out or leveling up, you’ve got what it takes to make it happen, and you don’t have to do it alone. If you loved what you heard, be sure to subscribe so you never miss an episode. And hey, don’t be shy. Leave a review or share the podcast with a fellow Unstoppable Woman. I can’t wait to see how you’ll take action and create your version of freedom. Until next time, keep pushing forward, keep dreaming big, and stay Unstoppable.
